Director/PDMR Shareholding

2 July 2007

                          Personal Group Holdings Plc                          

                         DIRECTORS PURCHASE OF SHARES                          

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The eleventh allocation period ended on 30 June 2007 and the following
directors have been allocated shares as follows:

Director                       Price    Shares Allocated Total number of shares
                                                          held at 30 June 2007 
                                                                               
Dr J P Barber                 236.5p          496                 316,392
                                                                               
Mr S M Donald                 236.5p          496                   7,103
                                                                               
Mr R Pease                    236.5p          496                  94,248
                                                                               
Mr K Rooney                   236.5p          496                 156,983
                                                                               
Mr R Green                    236.5p          466                  22,398
                                                                               
Mr C Curling                  236.5p          412                  12,005


Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.