Director/PDMR Shareholding

Personal Group Holdings plc                          

                             DIRECTOR SHAREHOLDING                             

The Company has been informed by Mr Christopher Johnston, Chairman that on
2 December 2008 his SIPP purchased 100,000 Ordinary Shares of 5p each,
representing 0.33 of the issued share capital of the Company, at a price of
212.0 pence per ordinary share.

Following this transaction, Mr Johnston is interested in 15,581,393 shares,
representing 51.01 % of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc                01908 605000

Simon Rothschild
Bankside Consultants                       0207 367 8888