Director/PDMR Shareholding

Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has today been informed by its registrars that on 11 April 2008 a
total of 1,906 Ordinary Shares of 5p each were purchased, at a price of 296.5
pence per share for Mr Kenneth Rooney, Chief Executive under a dividend
reinvestment programme operated by the Company's registrars.

Following this transaction, Mr Rooney is interested in 162,119 shares,
representing 0.53% of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc 01908 605000