Director/PDMR Shareholding

Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has been informed by Mr Christopher Johnston, Chairman that on 23
October 2008 his SIPP purchased 5,000 Ordinary Shares of 5p each, representing
0.02% of the issued share capital of the Company, at a price of 234.23 pence
per ordinary share.

Following this transaction, Mr Johnston is interested in 15,481,393 shares,
representing 50.68% of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc 01908 605000