Director/PDMR Shareholding

06 January 2010

                  Personal Group Holdings Plc (the "Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has been informed today by Dr John Barber, Finance Director, that
on 06 January 2010 he transferred 55,513 ordinary shares of 5p each ("Ordinary
Shares") representing 0.19% of the issued share capital of the Company to his
wife (T M Kennard). There was no consideration for this transaction.

Following this transaction there is no change in the beneficial holding of Dr
Barber who remains interested in 353,972 Ordinary Shares, representing 1.18% of
the total Ordinary Shares in issue.

EXERCISE OF OPTIONS AND SALE OF SHARES

The company has been informed today by Kenneth Rooney (Deputy Chairman) of the
following transactions in Ordinary Shares in the Company.

 1. Sale of 42,000 Ordinary Shares, at a price of 294.00 pence per share to
    Personal Group Trustees Limited (a company wholly owned by the Company
    which operates the Company's All Employee Share Option Plan (AESOP) and
    Company's Share Option Plan (CSOP) schemes).
   
 2. Exercise of options over 53,619 Ordinary Shares in the Company at a price
    of 186.5 pence per share.
   
Following these transactions, which relate to the net funding of the options,
Mr Kenneth Rooney has increased his beneficial holding to 211,690 Ordinary
Shares, representing 0.71% of the total Ordinary Shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc 01908 605000

Simon Rothschild
Bankside Consultants 0207 367 8888