Director/PDMR Shareholding

1 July 2010

                          PERSONAL GROUP HOLDINGS PLC                          

                         DIRECTORS PURCHASE OF SHARES                          

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The seventeenth allocation period ended on 30 June 2010 and the following
directors have been allocated shares as follows:

Director          Price         Shares       Total number of
                                Allocated    share held at         %
                                             1 July 2010           Holding

Dr J P Barber     252.5p        522          354,494               1.18

Mr N Brittle      252.5p        305          4,563                 0.02

Mr R Pease        252.5p        522          86,831                0.29

Mr K Rooney       252.5p        522          218,086               0.73

Mr R Green        252.5p        493          47,649                0.16

Mr C Curling      252.5p        442          26,475                0.09

Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.

Contact: 

Personal Group Holdings Plc
John Barber, FD
Tel: [phone]

Cenkos Securities Plc
Stephen Keys
Tel: [phone]

Bankside Consultants
Simon Rothschild
Tel: [phone]