Director Shareholding

2 January 2007

                          Personal Group Holdings Plc                          

                         DIRECTORS PURCHASE OF SHARES                          


Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows certain directors the
opportunity to purchase shares in the Company currently held by Personal Group
Trustees Limited.

The tenth allocation period ended on 31 December 2006 and the following
directors have been allocated shares as follows:


Director               Price       Shares     Total number of shares held  
                                  Allocated   at 31 December 2006          
                                                                           
Dr J P Barber         236.5p         366              299,811
                                                                           
Mr S M Donald         236.5p         366                6,607
                                                                           
Mr R Pease            236.5p         366               77,717
                                                                           
Mr K Rooney           236.5p         366               75,651
                                                                           
Mr R Green            236.5p         357               21,932
                                                                           
Mr C Curling          236.5p         341               11,593


Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.