Statement re Euro RSCG

30 June 2006

                     Reckitt Benckiser appoints Euro RSCG                      
                         as Global Advertising Agency                          

Reckitt Benckiser plc, the world's leading household cleaning company
(excluding laundry detergent) and major player in personalcareand consumer
healthcare, today announced the consolidation of its global creative
advertising portfolio with Euro RSCG (part of Havas SA).

This agreement will cover all creative services for the five core categories in
all countries worldwide, including the recently acquired brands from Boots
Healthcare International (BHI).  The company 'sadvertising investment exceeds £
400 m .

Commenting on the appointment , Rakesh Kapoor, Executive Vice President
Category Development, said

"Reckitt Benckiser's track record is founded on the strength of our core brand
equities. Our strategy of continuous innovation supported by excellent consumer
communication has served us well, and our creative agency relationships play an
important role in this success.  We believe that Euro RSCG will contribute
greatly to this with their consumer insights, creativity and global reach. The
consolidation of the account gives us global alignment and a unified approach
across all our markets.  It also now provides a platform for Euro RSCG to
further enhance the resources assigned to our brands. We look forward to an
even closer and stronger working relationship with them."

Reckitt Benckiser plc had net revenues in 2005 of £4.18 billion and net income
of £668 million.  The Company owns many global brands, including such world
leaders as Lysoldisinfectant cleaner, Dettolantiseptic,Finishand
Calgonitautomatic dishwashing products,Vanishfabric treatment, Calgonwater
softener,Veetdepilatories, Clearasilacne treatment, together with Airwickair
care,Harpiclavatory care, Morteinpest control, Nurofen,Strepsils,Gavisconand
LemsipOTC drugs.  The Company has operations in almost 60 countries worldwide
and sales in around 180 countries.

These advertising arrangements replace Reckitt Benckiser's prior global
agreement with JWT which will terminate in December 2006, and the BHI agreement
with McCann Erickson which will terminate in August 2006. Current media
planning and buying arrangements are unaffected .

 

 

For further information

Tom Corran                 Reckitt Benckiser plc                 Tel +44 (0)
1753 217 800
SVP Investor Relations & Corporate Communications
Reckitt Benckiser plc