REPURCHASE OF SAMPO PLC'S A SHARES

SAMPO PLC             STOCK EXCHANGE RELEASE             August 22 2007  



REPURCHASE OF SAMPO PLC'S A SHARES                                              

Based on the authorisation granted by the Annual General Meeting on 12 April    
2007, Sampo plc's Board of Directors has today decided to repurchase Sampo's A  
shares with distributable capital and reserves. Maximum amount to be repurchased
is 28,000,000 A shares, corresponding to approximately 4.8 per cent of the total
number of shares. Repurchases shall decrease the distributable capital and      
reserves.                                                                       

The shares shall be acquired through public trading on the OMX Nordic Stock     
Exchange at market price prevailing at the time of repurchase. Weighty financial
reasons for repurchases exist as they are carried out in order to follow the    
company's distribution policy.                                                  

Share repurchases shall start on 29 August 2007 at the earliest, and end by the 
end of the next Annual General Meeting at the latest.                           


SAMPO PLC                                                                       

Jarmo Salonen                                                                   
Head of Investor Relations and Group Communications                             
phone [phone]                                                          

Distribution:                                                                   
Helsinki Stock Exchange                                                         
The principal media                                                             
Financial Supervision                                                           
www.sampo.com