SHARE REPURCHASE 17.09.2007

SAMPO PLC            ANNOUNCEMENT      17.09.2007

SHARE REPURCHASE 17.09.2007

In the Helsinki Stock Exchange

Trade date              17.09.2007
Bourse trade            BUY
Share                   SAMAS
Amount                  58.000        shares
Total cost              1 121 969     EUR
Average price/ share    19,34         EUR
Highest price/ share    19,45         EUR
Lowest price/ share     19,22         EUR



The company now holds a total of 80.000 shares
including the shares repurchased on 17.09.2007


On behalf of Sampo plc

Danske Bank A/S Helsinki Branch

Jukka Huuskonen            Antti Salakka