Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(I) A TRANSACTION NOTIFIED IN ACCORDANCE WITH DR 3.1.4R(1)(A)

3. Name of person discharging managerial responsibilities/director

DAVID EMENY (PDMR)

PAUL BRADLEY GRAY (PDMR)

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

ST IVES PLC UK EMPLOYEE BENEFIT TRUST

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

HSBC GLOBAL CUSTODY NOMINEE (UK) LIMITED A/C 968735

8. State the nature of the transaction

SALE OF SHARES IN ST IVES PLC HELD AS 'INVESTMENT SHARES' IN THE ST IVES PLC
EQUITY PARTNERSHIP PLAN ('THE EPP') FOR AND ON BEHALF OF PERSONS NAMED IN 3 BY
SG HAMBROS TRUST COMPANY (CHANNEL ISLANDS) LIMITED AS TRUSTEES OF THE ST IVES
PLC UK EMPLOYEE BENEFIT TRUST. (SEE NOTE 23 FOR ADDITIONAL INFORMATION.)

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

DAVID EMENY - 19,577

PAUL BRADLEY GRAY - 6,650

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

DAVID EMENY - <0.1%

PAUL BRADLEY GRAY - <0.1%

13. Price per share or value of transaction

SALE PRICE - 298.00P

14. Date and place of transaction

14 DECEMBER 2005, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

                          TOTAL NUMBER OF ST IVES    EXPRESSED AS A PERCENTAGE 
                          PLC ORDINARY SHARES HELD   OF ISSUED SHARE CAPITAL:  
                          FOLLOWING THIS                                       
                          NOTIFICATION:                                        
                                                                               
DAVID EMENY               0                          N/A                       
                                                                               
PAUL BRADLEY GRAY         12,212                     <0.1%                     

16. Date issuer informed of transaction

14 DECEMBER 2005

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 14 DECEMBER 2005 IS 103,551,005
ORDINARY SHARES OF 10P.

PARTICIPANTS IN THE 2002 INVITATION OF THE EPP ACQUIRED SHARES IN ST IVES PLC
ON 25 NOVEMBER 2002. FOLLOWING THE ACQUISITION OF THESE 'INVESTMENT SHARES'
WHICH WERE HELD ON BEHALF OF THE PARTICIPANTS IN THE ST IVES PLC UK AND US
EMPLOYEE BENEFIT TRUSTS ('THE TRUSTS'), THE PARTICIPANTS WERE GRANTED NIL COST
OPTIONS TO ACQUIRE UP TO THREE 'AWARD SHARES' FOR EACH 'INVESTMENT SHARE' HELD
PROVIDED CERTAIN PERFORMANCE CONDITIONS WERE MET. THE PERFORMANCE CONDITIONS
HAVE NOT BEEN MET AND ACCORDINGLY THE OPTIONS LAPSED ON 26 NOVEMBER 2005.

THE REMAINING PARTICIPANTS OF THE 2002 INVITATION AND ALL THE PARTICIPANTS OF
THE 2003 AND 2004 INVITATIONS OF THE EPP HOLD THEIR 'INVESTMENT SHARES' IN THE
TRUSTS. ALL PARTICIPANTS IN THE EPP, WHICH INCLUDES CERTAIN EXECUTIVE DIRECTORS
OF ST IVES PLC, ARE DEEMED TO BE DISCRETIONARY BENEFICIARIES OF THE TRUSTS AND
ARE CONSEQUENTLY CONSIDERED TO BE INTERESTED IN ALL THE SHARES HELD BY THE
TRUSTS.

24. Name of contact and telephone number for queries

SUSAN MORGAN 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

SUSAN MORGAN, ASSISTANT GROUP SECRETARY, FOR PHILIP HARRIS, COMPANY SECRETARY,
ST IVES PLC

Date of notification

14 DECEMBER 2005