Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(III) BOTH (I) AND (II)

3. Name of person discharging managerial responsibilities/director

BRIAN EDWARDS                (DIRECTOR)                                        
                                                                               
PATRICK MARTELL              (DIRECTOR)                                        
                                                                               
SIMON WARD                   (DIRECTOR)                                        

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

N/A

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

N/A

8. State the nature of the transaction

GRANT OF OPTIONS IN ACCORDANCE WITH THE ST IVES PLC 2001 EXECUTIVE SHARE OPTION
SCHEME (THE '2001 SCHEME')

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

N/A

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

N/A

16. Date issuer informed of transaction

N/A

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

30 APRIL 2007

18. Period during which or date on which it can be exercised

30 APRIL 2010 - 29 APRIL 2017, PROVIDED THAT THE PERFORMANCE CRITERIA IS MET AND
OPTIONS VEST ON 30 APRIL 2010

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

GRANT OF OPTIONS UNDER THE 2001 SCHEME OVER A TOTAL OF 339,400 ORDINARY SHARES
OF 10P EACH AS FOLLOWS:

BRIAN EDWARDS              150,000                        
                                                          
PATRICK MARTELL            94,700                         
                                                          
SIMON WARD                 94,700                         

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

316.75 PENCE

22. Total number of shares or debentures over which options held following
notification

                           TOTAL NUMBER OF ST IVES PLC    
                           ORDINARY SHARES OVER WHICH     
                           EXECUTIVE OPTIONS ARE HELD     
                           FOLLOWING THIS NOTIFICATION:   
                                                          
BRIAN EDWARDS              292,500                        
                                                          
PATRICK MARTELL            199,700                        
                                                          
SIMON WARD                 94,700                         

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 1 MAY 2007 IS 103,551,005 ORDINARY
SHARES OF 10P.

24. Name of contact and telephone number for queries

PHILIP HARRIS 020 7928 8844(x337)

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

1 MAY 2007