Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(I) A TRANSACTION NOTIFIED IN ACCORDANCE WITH DR 3.1.4R(1)(a)

3. Name of person discharging managerial responsibilities/director

PAUL BRADLEY GRAY (PDMR)

4. State whether notification relates to a person connected to the persons
discharging managerial responsibilities/directors named in 3 and identify the
connected person

NOTIFICATION RELATES TO PERSON NAMED IN 3 ABOVE AND ST IVES PLC UK EMPLOYEE
BENEFIT TRUST AS A CONNECTED PERSON

5. Indicate whether the notification is in respect of a holding of the persons
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF SHARES HELD BY CONNECTED PERSON ON BEHALF OF
BENEFICIAL HOLDER (PERSON NAMED IN 3 ABOVE)

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

HSBC GLOBAL CUSTODY NOMINEE (UK) LIMITED A/C 968747

8. State the nature of the transaction

TRANSFER TO THE PERSON NAMED IN 3 ABOVE THE NUMBER OF ORDINARY SHARES IN ST
IVES PLC ("THE COMPANY") SHOWN IN THE TABLE BELOW WHICH WERE HELD FOR AND ON
BEHALF OF THE PERSON NAMED IN 3 BY SG HAMBROS TRUST COMPANY (CHANNEL ISLANDS)
LIMITED AS TRUSTEE OF THE ST IVES PLC UK EMPLOYEE BENEFIT TRUST ("THE UK 
TRUST") AS "INVESTMENT SHARES" IN THE ST IVES PLC EQUITY PARTNERSHIP PLAN ("THE
EPP") PURSUANT TO THE 2003 INVITATION.

                             NUMBER OF ST IVES PLC     EMPLOYEE BENEFIT  
                             ORDINARY SHARES           TRUST             
                             TRANSFERRED OUT OF THE                      
                             TRUST                                       
                                                                         
PAUL BRADLEY GRAY            7,112                     UK                

SEE 23 FOR ADDITIONAL INFORMATION.

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

8 FEBRUARY 2007, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

BENEFICIAL INTERESTS UNCHANGED AS FOLLOWS:

                             TOTAL NUMBER OF ST   EXPRESSED AS A         
                             IVES PLC ORDINARY    PERCENTAGE OF ISSUED   
                             SHARES HELD          SHARE CAPITAL:         
                             FOLLOWING THIS                              
                             NOTIFICATION:                               
                                                                         
PAUL BRADLEY GRAY            12,212                 0.01 %               

16. Date issuer informed of transaction

9 FEBRUARY 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 9 FEBRUARY 2007 IS 103,551,005 ORDINARY 
SHARES OF 10P.

PARTICIPANTS IN THE 2003 INVITATION OF THE EPP ACQUIRED SHARES IN ST IVES PLC ON
19 NOVEMBER 2003. FOLLOWING THE ACQUISITION OF THESE "INVESTMENT SHARES" WHICH
WERE HELD ON BEHALF OF THE PARTICIPANTS IN THE ST IVES PLC UK AND US EMPLOYEE
BENEFIT TRUSTS ("THE TRUSTS"), THE PARTICIPANTS WERE GRANTED NIL COST OPTIONS
TO ACQUIRE UP TO THREE "AWARD SHARES" FOR EACH "INVESTMENT SHARE" HELD, PROVIDED
CERTAIN PERFORMANCE CONDITIONS WERE MET.

THE PERFORMANCE CONDITIONS WERE NOT MET AND THE OPTIONS THEREFORE LAPSED ON 26
NOVEMBER 2006, AT WHICH POINT THE OBLIGATION ON THE PARTICIPANTS TO HOLD THE 
"INVESTMENTS SHARES" IN THE TRUSTS ALSO LAPSED.

A TOTAL OF 16,512 ORDINARY SHARES IN THE COMPANY WERE TRANSFERRED OUT OF THE UK 
TRUST TO THE PARTICIPANTS ON 8 FEBRUARY 2007. THE BENEFICIAL INTERESTS OF THE
RESPECTIVE PARTICIPANTS HAVE NOT CHANGED BY VIRTUE OF THEIR "INVESTMENT SHARES"
BEING TRANSFERRED TO THEM.

THE TRUSTS NOW HOLD A TOTAL OF 18,988 ORDINARY SHARES IN THE COMPANY ON BEHALF
OF PARTICIPANTS OF THE 2004 INVITATION OF THE EPP AND 500,000 ORDINARY SHARES 
ON BEHALF OF THE COMPANY.

THE TRUSTS ARE DISCRETIONARY TRUSTS AND THEREFORE PARTICIPANTS IN THE EPP, WHO
INCLUDE DIRECTORS AND PDMRS OF ST IVES PLC AND ITS SUBSIDIARIES, ARE DEEMED TO
BE POTENTIAL BENEFICIARIES OF THE TRUSTS AND ARE CONSEQUENTLY CONSIDERED TO BE
INTERESTED IN ALL THE SHARES HELD BY THE TRUSTS.

24. Name of contact and telephone number for queries

PHILIP HARRIS -020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

9 FEBRUARY 2007