Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

SEE TABLE IN 3 BELOW

3. Name of person discharging managerial responsibilities/director

                                                 SEE 2 ABOVE               
                                                                           
WAYNE ANGSTROM              DIRECTOR             (III)                     
                                                                           
JOHN CHARNOCK               PDMR                 (I)                       
                                                                           
BRIAN EDWARDS               DIRECTOR             (III)                     
                                                                           
MILES EMLEY                 DIRECTOR             (III)                     
                                                                           
PAUL BRADLEY GRAY           PDMR                 (I)                       
                                                                           
PHILIP HARRIS               PDMR                 (I)                       
                                                                           
GEORGE KARKLINS             PDMR                 (I)                       
                                                                           
ANDREW LANGDALE             PDMR                 (I)                       
                                                                           
PATRICK MARTELL             DIRECTOR             (III)                     
                                                                           
RAYMOND MORLEY              DIRECTOR             (III)                     

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

NOTIFICATION IS IN RESPECT OF PERSONSNAMED IN 3 ABOVE

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONSNAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

N/A

8. State the nature of the transaction

LAPSE OF EXECUTIVE SHARE OPTION GRANTED ON 28 OCTOBER 1999 AT AN OPTION PRICE OF 
558.00P UNDER THE ST IVES PLC EXECUTIVE SHARE OPTION SCHEME 1995 AS NOT
EXERCISED WITHIN SEVEN YEARS OF THE DATE OF GRANT.

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

                        LAPSE OF OPTION OVER NUMBER OF  
                        SHARES STATED BELOW:            
                                                        
WAYNE ANGSTROM          25,000                          
                                                        
JOHN CHARNOCK           5,000                           
                                                        
BRIAN EDWARDS           35,000                          
                                                        
MILES EMLEY             40,000                          
                                                        
PAUL BRADLEY GRAY       15,000                          
                                                        
PHILIP HARRIS           10,000                          
                                                        
GEORGE KARKLINS         5,000                           
                                                        
ANDREW LANGDALE         20,000                          
                                                        
PATRICK MARTELL         10,000                          
                                                        
RAYMOND MORLEY          20,000                          

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

27 OCTOBER 2006, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

                          TOTAL NUMBER OF EXECUTIVE  EXPRESSED AS A PERCENTAGE 
                          SHARE OPTIONS HELD         OF ISSUED SHARE CAPITAL:  
                          FOLLOWING THIS                                       
                          NOTIFICATION:                                        
                                                                               
WAYNE ANGSTROM            112,500                    <0.2%                     
                                                                               
JOHN CHARNOCK             55,000                     <0.1%                     
                                                                               
BRIAN EDWARDS             142,500                    <0.2%                     
                                                                               
MILES EMLEY               155,000                    <0.2%                     
                                                                               
PAUL BRADLEY GRAY         55,000                     <0.1%                     
                                                                               
PHILIP HARRIS             50,000                     <0.1%                     
                                                                               
GEORGE KARKLINS           50,000                     <0.1%                     
                                                                               
ANDREW LANGDALE           85,000                     <0.1%                     
                                                                               
PATRICK MARTELL           105,000                    <0.2%                     
                                                                               
RAYMOND MORLEY            110,000                    <0.2%                     

16. Date issuer informed of transaction

27 OCTOBER 2006

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 30 OCTOBER 2006 IS 103,551,005

24. Name of contact and telephone number for queries

PHILIP HARRIS 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

30 OCTOBER 2006