Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

SEE TABLE IN 3 BELOW

3. Name of person discharging managerial responsibilities/director

                                              SEE 2 ABOVE      
                                                               
BRIAN EDWARDS                DIRECTOR         (III)            
                                                               
PATRICK MARTELL              DIRECTOR         (III)            

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

BRIAN EDWARDS - HELD BY NOMINEE: PERSHING KEEN NOMINEES LIMITED (HGCF ACCOUNT)

PATRICK MARTELL - HELD IN CERTIFICATED FORM IN OWN NAME

8. State the nature of the transaction

PURCHASE OF SHARES

9. Number of shares, debentures or financial instruments relating to shares
acquired

                             NUMBER OF SHARES ACQUIRED                         
                                                                               
BRIAN EDWARDS                13,608                                            
                                                                               
PATRICK MARTELL              8,136                                             

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

BRIAN EDWARDS <0.015%

PATRICK MARTELL <0.01%

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

BRIAN EDWARDS                248P                                              
                                                                               
PATRICK MARTELL              244P                                              

14. Date and place of transaction

BRIAN EDWARDS - 23 JANUARY 2008, LONDON

PATRICK MARTELL - 22 JANUARY 2008, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

                          TOTAL NUMBER OF           EXPRESSED AS A            
                          SHARES HELD               PERCENTAGE OF ISSUED      
                          FOLLOWING THIS            SHARE CAPITAL:            
                          NOTIFICATION:                                       
                                                                              
BRIAN EDWARDS             528,725                   <0.52%                    
                                                                              
PATRICK MARTELL           14,789                    <0.15%                    

16. Date issuer informed of transaction

23 JANUARY 2008

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 23 JANUARY 2008 IS 103,551,005 ORDINARY
SHARES OF 10P.

24. Name of contact and telephone number for queries

PHILIP HARRIS 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

23 JANUARY 2008