Directorate Change

11 April 2011

               St Ives plc ("the Company") - Directorate change                

At the AGM in November 2010, the Chairman, Mr Miles Emley announced his
intention to stand down as Chairman and a director of the Company by the end of
the current financial year.

Following the recent approval at a General Meeting of the shareholders of the
Class 1 transaction for the disposal of the Company's Magazine business, Mr
Emley and the Company have agreed that he will stand down with effect from 
25 April 2011.

Miles Emley has been a director of the Company since 1992 and Chairman since
1993. The directors would like to record their thanks and appreciation for the
enormous contribution made by Mr Emley during that time and for having overseen
the transition to a new management team.

As previously announced, Mr Richard Stillwell, an existing independent
non-executive director of the Company, will take over as Chairman.


For further information please contact:

St Ives plc          020 7928 8844
Simon Marquis, Senior non-executive director
Philip Harris, Company secretary

Smithfield           020 7360 4900
John Kiely