Directorate Change

24 April 2012

St Ives plc - Board appointment

The board of St Ives plc is pleased to announce the appointment of Helen
Stevenson as a non-executive director of the Company with effect from 1 May
2012.

Helen Stevenson was Chief Marketing Officer UK at Yell Group PLC for the last
five years. Prior to this she served as Lloyds TSB Group Marketing Director.
Helen started her career with Mars Inc where she spent nineteen years,
culminating in her role as European Marketing Director, leading category
strategy development across Europe.

Helen has additionally served as a non-executive director on the main board of
the Department of Work and Pensions and sits on the Henley Business School
Strategic Advisory Board.

Commenting on the appointment, Richard Stillwell, Chairman said:

"St Ives continues to increase its presence in marketing services to complement
its long established position in print markets. Helen, as one of the UK's most
highly respected marketers, brings a wealth of experience in marketing and
marketing services and we look forward to her contribution to the board."

Enquiries:

St Ives plc 0207 928 8844

Richard Stillwell, Chairman

Patrick Martell, Chief Executive