Disposal

30 September 2013

                            St Ives plc - Disposal                             

St Ives plc ("St Ives" or "the Group") announces that it has today sold St Ives
Direct Bradford Limited ("SIDB") to Cogent B2B Limited (the "Disposal"), as
part of its continuing strategy to refocus the Group's business. Total
consideration for the Disposal will be £8 million, comprising £3 million
payable immediately and £5 million of deferred consideration.

SIDB offers direct mail, digital printing and general commercial printing
capabilities to UK based customers. As at 27 July 2012, SIDB had gross assets
of £11.1 million and in the financial year ended 27 July 2012 generated £35.0
million of revenue and profit before tax of £1.2 million.

St Ives will retain the ownership of the property currently occupied by SIDB in
Bradford and will lease it to SIDB at a market rent.

The deferred consideration is repayable in 24 monthly instalments commencing on
1 November 2013, guaranteed by Cogent B2B Limited and secured over SIDB's
assets.

The Disposal is consistent with the Group's strategy of refocusing on marketing
services whilst moving away from the commoditised sectors of the print market.
SIDB has continued to experience tough trading conditions, where excess
capacity has exerted downward price pressure resulting in reduced levels of
profitability.

The net proceeds of the Disposal will be used to support further development of
the Group's business.

Patrick Martell, Chief Executive of St Ives, said:

"Following a fundamental realignment of our business, in which we have built a
substantial and broadly-based marketing services offering while moving away
from commoditised print, it is clear that SIDB no longer fits within our new
structure and will benefit from alternative ownership.

This effectively completes the exit from our non-core printing operations, and
allows us to focus wholly on strengthening our marketing services offering and
remaining print businesses, in line with our stated strategy."

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For further information please contact:

St Ives plc 020 7928 8844
Patrick Martell, Chief Executive
Matt Armitage, Chief Financial Officer

MHP Communications 020 3128 8100
John Olsen / Giles Robinson