Holding(s) in Company (by Aviva plc)

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:       ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             X      
                                                                               
An acquisition or disposal of financial instruments which may result in N/A    
the acquisition of shares already issued to which voting rights are            
attached                                                                       
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 N/A    
                                                                               
3. Full name of person(s)                                                      
subject to                       AVIVA PLC AND ITS SUBSIDIARIES                
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):          REGISTERED HOLDER:                            
                                                                               
                                 BNY NORWICH UNION NOMINEES LIMITED            
                                 89,947 *                                      
                                                                               
                                 CHASE GA GROUP NOMINEES LIMITED               
                                 322,069 *                                     
                                                                               
                                 CUIM NOMINEE LIMITED                          
                                 90,034 *                                      
                                                                               
                                 * DENOTES DIRECT INTEREST                     
                                                                               
                                 CHASE NOMINEES LIMITED                        
                                 798,309                                       
                                                                               
                                 VIDACOS NOMINEES LIMITED                      
                                 31,086                                        
                                                                               
                                 DELTA LLOYD EUROPEES DEELNEMINGEN FONDS       
                                 10,236,343                                    
                                                                               
                                 DELTA LLOYD LUXEMBOURG EUROPEAN PARTICIPATION 
                                 FUND                                          
                                 862,154                                       
                                                                               
5. Date of the transaction (and date on which    22-05-09                     
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:                26-05-09                      
                                                                               
7. Threshold(s) that is/are crossed or reached:  11% TO 12% CHANGE AT COMBINED 
                                                 INTEREST LEVEL                

8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type of  Situation previous to Resulting situation after the triggering  
shares         the Triggering        transaction                               
               transaction                                                     
(if possible                                                                   
using the ISIN Number of  Number of  Number  Number of voting   % of voting    
CODE)          shares     Voting     of      rights             rights         
                          Rights     shares                                    
                                                                               
                                     Direct  Direct  Indirect   Direct Indirect
                                                                               
GB0007689002   11,425,719 11,425,719 502,050 502,050 11,927,892 0.48%    11.52%
                                                                               

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of       Expiration    Exercise/Conversion Number of voting   % of voting 
financial     date          Period/Date         rights that may be rights      
instrument                                      acquired if the                
                                                instrument is                  
                                                exercised/                     
                                                converted                      
                                                                               
N/A           N/A           N/A                 N/A                N/A         

Total (A + B)                                                                  
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
12,429,942                              12.00%                                 

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL SERVICES
LIMITED AND DELTA LLOYD ASSET MANAGEMENT NV, WITH THE FOLLOWING CHAIN OF       
CONTROLLED UNDERTAKINGS:                                                       
                                                                               
                                                                               
AVIVA INVESTORS GLOBAL SERVICES LIMITED:                                       
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP     
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA    
INVESTORS HOLDINGS LIMITED)                                                    
                                                                               
                                                                               
DELTA LLOYD ASSET MANAGEMENT NV:                                               
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INTERNATIONAL INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL      
INSURANCE LIMITED)                                                             
                                                                               
* AVIVA INTERNATIONAL HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA       
INSURANCE LIMITED)                                                             
                                                                               
* CGU INTERNATIONAL HOLDINGS BV (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL
HOLDINGS LIMITED)                                                              
                                                                               
* DELTA LLOYD NV (MAJORITY OWNED SUBSIDIARY OF CGU INTERNATIONAL HOLDINGS BV)  
                                                                               
* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)  
                                                                               

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SEE SECTION 4          
                                                                               
11. Number of voting rights proxy holder will cease to                         
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                 

13. Additional information:         FIGURES ARE BASED ON A TOTAL NUMBER OF     
                                    VOTING RIGHTS OF 103,551,005               
                                                                               
14. Contact name:                   DIANE THIRKETTLE                           
                                    ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES 
                                    PO BOX 89 SURREY STREET                    
                                    NORWICH                                    
                                    NR1 3DR                                    
                                                                               
15. Contact telephone number:       01603 687803                               



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

26 May 2009