Holding(s) in Company (by Aviva plc)

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:              ST IVES PLC           
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                           X        
                                                                               
An acquisition or disposal of qualifying financial instruments which  N/A      
may result in the acquisition of shares already issued to which                
voting rights are attached                                                     
                                                                               
An acquisition or disposal of instruments with similar economic       N/A      
effect to qualifying financial instruments                                     
                                                                               
An event changing the breakdown of voting rights                      N/A      
                                                                               
Other (please specify):                                               N/A      
                                                                               
3. Full name of person(s)                                                      
subject to                     AVIVA PLC AND ITS SUBSIDIARIES                  
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):        REGISTERED HOLDER:                              
                                                                               
                               BNY NORWICH UNION NOMINEES LIMITED              
                               89,947 *                                        
                                                                               
                               CHASE GA GROUP NOMINEES LIMITED                 
                               322,069 *                                       
                                                                               
                               CUIM NOMINEE LIMITED                            
                               90,034 *                                        
                                                                               
                               * DENOTES DIRECT INTEREST                       
                                                                               
                               CHASE NOMINEES LIMITED                          
                               687,110                                         
                                                                               
                               VIDACOS NOMINEES LIMITED                        
                               31,086                                          
                                                                               
                               DELTA LLOYD EUROPEES DEELNEMINGEN FONDS         
                               10,236,343                                      
                                                                               
                               DELTA LLOYD LUXEMBOURG EUROPEAN PARTICIPATION   
                               FUND                                            
                               862,154                                         
                                                                               
5. Date of the transaction (and date on which  01-06-09                        
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:              02-06-09                        
                                                                               
7. Threshold(s) that is/are crossed or         12% TO 11% CHANGE AT COMBINED   
reached:                                       INTEREST LEVEL                  
                                                                               
8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type   Situation previous to Resulting situation after the triggering    
of shares    the triggering        transaction                                 
             transaction                                                       
(if possible                                                                   
using the    Number of  Number of  Number  Number of voting    % of voting     
ISIN CODE)   shares     Voting     of      rights              rights          
                        Rights     shares                                      
                                                                               
                                   Direct  Direct   Indirect   Direct  Indirect
                                                                               
GB0007689002 12,429,942 12,429,942 502,050  502,050 11,816,693  0.49%    11.41%

B: Qualifying Financial Instruments                                            
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of financial Expiration  Exercise /   Number of voting rights % of voting 
instrument        date        Conversion   that may be acquired if rights      
                              Period /     the instrument is                   
                              Date         exercised/converted                 
                                                                               
N/A               N/A         N/A          N/A                     N/A         

C: Financial Instruments with similar economic effect to Qualifying Financial  
Instruments                                                                    
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of      Exercise  Expiration  Exercise /  Number of      % of voting      
financial    price     date        Conversion  voting rights  rights           
instrument                         period      instrument                      
                                               refers to                       
                                                              Nominal  Delta   
                                                                               
N/A          N/A       N/A         N/A         N/A            N/A       N/A    

Total (A + B + C)                                                              
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
12,318,743                              11.90%                                 

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL SERVICES
LIMITED AND DELTA LLOYD ASSET MANAGEMENT NV, WITH THE FOLLOWING CHAIN OF       
CONTROLLED UNDERTAKINGS:                                                       
                                                                               
                                                                               
AVIVA INVESTORS GLOBAL SERVICES LIMITED:                                       
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP     
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA    
INVESTORS HOLDINGS LIMITED)                                                    
                                                                               
                                                                               
DELTA LLOYD ASSET MANAGEMENT NV:                                               
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INTERNATIONAL INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL      
INSURANCE LIMITED)                                                             
                                                                               
* AVIVA INTERNATIONAL HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA       
INSURANCE LIMITED)                                                             
                                                                               
* CGU INTERNATIONAL HOLDINGS BV (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL
HOLDINGS LIMITED)                                                              
                                                                               
* DELTA LLOYD NV (MAJORITY OWNED SUBSIDIARY OF CGU INTERNATIONAL HOLDINGS BV)  
                                                                               
* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)  
                                                                               

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SEE SECTION 4          
                                                                               
11. Number of voting rights proxy holder will cease to                         
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                 

13. Additional information:         FIGURES ARE BASED ON A TOTAL NUMBER OF     
                                    VOTING RIGHTS OF 103,551,005               
                                                                               
14. Contact name:                   DIANE THIRKETTLE                           
                                    ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES
                                    PO BOX 89 SURREY STREET                    
                                    NORWICH                                    
                                    NR1 3DR                                    
                                                                               
15. Contact telephone number:       01603 687803                               



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

2 June 2009