Holding(s) in Company - Prudential plc

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:       ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             X      
                                                                               
An acquisition or disposal of financial instruments which may result in N/A    
the acquisition of shares already issued to which voting rights are            
attached                                                                       
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 N/A    
                                                                               
3. Full name of person(s) subject to the                                       
notification obligation:                         PRUDENTIAL PLC GROUP OF        
                                                 COMPANIES                     
                                                                               
4. Full name of shareholder(s) (if     SEE ATTACHED SCHEDULE                   
different from 3.):                                                            
                                                                               
5. Date of the transaction (and date on which                                  
the threshold is crossed or reached if           26-SEPT-08                    
different):                                                                    
                                                                               
6. Date on which issuer notified:                29-SEPT-08                   
                                                                               
7. Threshold(s) that is/are crossed or reached:  OVERALL: 7% TO 6%             
                                                                               
                                                 PAC: UNDER 3%                 

8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type of  Situation previous  Resulting situation after the triggering    
shares         to the Triggering   transaction                                 
               transaction                                                     
(if possible                                                                   
using the ISIN Number of Number of Number of Number of voting   % of voting    
CODE)          shares    Voting    shares    rights             rights         
                         Rights                                                
                                   Direct    Direct    Indirect Direct Indirect
                                                                               
GB0007689002   7,149,813 7,149,813 7,037,813 7,037,813          6.79%          
                                                                               
ORD 10P                                                                        

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of       Expiration    Exercise/Conversion Number of voting   % of voting 
financial     date          Period/Date         rights that may be rights      
instrument                                      acquired if the                
                                                instrument is                  
                                                exercised/                     
                                                converted                      
                                                                               
N/A           N/A           N/A                 N/A                N/A         

Total (A + B)                                                                  
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
7,037,813                               6.79%                                  

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
PRUDENTIAL PLC (PARENT COMPANY)                                                
                                                                               
M&G GROUP LIMITED (WHOLLY OWNED SUBSIDIARY OF PRUDENTIAL PLC)                  
                                                                               
M&G LIMITED (WHOLLY OWNED SUBSIDIARY OF M&G GROUP LIMITED)                     
                                                                               
M&G INVESTMENT MANAGEMENT LIMITED (WHOLLY OWNED SUBSIDIARY OF M&G LIMITED)     

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                                         N/A      
                                                                               
11. Number of voting rights proxy holder will cease to hold:          N/A      
                                                                               
12. Date on which proxy holder will cease to hold voting rights:      N/A      

13. Additional information:         THE PRUDENTIAL ASSURANCE COMPANY LIMITED (A
                                    WHOLLY OWNED SUBSIDIARY OF PRUDENTIAL PLC) 
                                    NO LONGER HAS A NOTIFIABLE INTEREST - NOW  
                                    "BELOW 3%"                                 
                                                                               
14. Contact name:                   DIPESH VARSANI M&G INVESTMENT MANAGEMENT   
                                    LIMITED                                    
                                                                               
15. Contact telephone number:       020 7548 3261                              

                 SCHEDULES RECEIVED BY FAX ON 29 SEPTEMBER 2008                 

                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                            as at 26 September 2008                            

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

             Registered Holder                   Holding         %             
                                                                               
Prudential plc                                 7,037,813      6.79 Total       
                                                                   Notifiable  
                                                                   Interest    
                                                                               
             NORTRUST NOMINEE LTD A/C MHA01      368,059                       
                                                                               
             NORTRUST NOMINEE LTD A/C MHF01       22,386                       
                                                                               
             NORTRUST NOMINEE LTD A/C MKD01      728,705                       
                                                                               
             NORTRUST NOMS LTD                   145,980                       
                                                                               
             NORTRUST NOMS LTD A/C CRI01       2,150,000                       
                                                                               
             NORTRUST NOMS LTD A/C PUC01          89,912                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PAC AC    3,048,536                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PHL AC      261,117                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PPL AC       32,125                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) HYBF AC      76,031                       
                                                                               
             RBS INTERNATIONAL (GUERNSEY)          1,000                       
                                                                               
             RECOVERY INV COMPANY LIMITED        113,962                       

                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                            as at 26 September 2008                            

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

             Registered Holder                   Holding         %             
                                                                               
M&G Group Limited                              7,037,813      6.79             
                                                                               
             NORTRUST NOMINEE LTD A/C MHA01      368,059                       
                                                                               
             NORTRUST NOMINEE LTD A/C MHF01       22,386                       
                                                                               
             NORTRUST NOMINEE LTD A/C MKD01      728,705                       
                                                                               
             NORTRUST NOMS LTD                   145,980                       
                                                                               
             NORTRUST NOMS LTD A/C CRI01       2,150,000                       
                                                                               
             NORTRUST NOMS LTD A/C PUC01          89,912                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PAC AC    3,048,536                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PHL AC      261,117                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PPL AC       32,125                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) HYBF AC      76,031                       
                                                                               
             RBS INTERNATIONAL (GUERNSEY)          1,000                       
                                                                               
             RECOVERY INV COMPANY LIMITED        113,962                       

                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                            as at 26 September 2008                            

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

             Registered Holder                   Holding         %             
                                                                               
M&G Investment Management Limited              7,015,427      6.77             
                                                                               
             NORTRUST NOMINEE LTD A/C MHA01      368,059                       
                                                                               
             NORTRUST NOMINEE LTD A/C MKD01      728,705                       
                                                                               
             NORTRUST NOMS LTD                   145,980                       
                                                                               
             NORTRUST NOMS LTD A/C CRI01       2,150,000                       
                                                                               
             NORTRUST NOMS LTD A/C PUC01          89,912                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PAC AC    3,048,536                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PHL AC      261,117                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PPL AC       32,125                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) HYBF AC      76,031                       
                                                                               
             RBS INTERNATIONAL (GUERNSEY)          1,000                       
                                                                               
             RECOVERY INV COMPANY LIMITED        113,962                       

                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                            as at 26 September 2008                            

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

             Registered Holder                   Holding         %             
                                                                               
M&G Limited                                    7,037,813      6.79             
                                                                               
             NORTRUST NOMINEE LTD A/C MHA01      368,059                       
                                                                               
             NORTRUST NOMINEE LTD A/C MHF01       22,386                       
                                                                               
             NORTRUST NOMINEE LTD A/C MKD01      728,705                       
                                                                               
             NORTRUST NOMS LTD                   145,980                       
                                                                               
             NORTRUST NOMS LTD A/C CRI01       2,150,000                       
                                                                               
             NORTRUST NOMS LTD A/C PUC01          89,912                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PAC AC    3,048,536                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PHL AC      261,117                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PPL AC       32,125                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) HYBF AC      76,031                       
                                                                               
             RBS INTERNATIONAL (GUERNSEY)          1,000                       
                                                                               
             RECOVERY INV COMPANY LIMITED        113,962                       

END OF REPORT




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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

29 SEPTEMBER 2008