Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:       ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             N/A    
                                                                               
An acquisition or disposal of financial instruments which may result in        
the acquisition of shares already issued to which voting rights are     N/A    
attached                                                                       
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 X      
                                                                               
INITIAL NOTIFICATION DUE TO CHANGE OF THRESHOLDS FOR NON-MATERIAL              
INTEREST                                                                       
                                                                               
3. Full name of person(s) subject to the         PRUDENTIAL PLC GROUP OF       
notification obligation:                         COMPANIES                     
                                                                               
4. Full name of shareholder(s) (if different     SEE ATTACHED SCHEDULE         
from 3.):                                                                      
                                                                               
5. Date of the transaction (and date on which    20-JAN-2007                   
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:                22-JAN-2007                   
                                                                               
7. Threshold(s) that is/are crossed or reached:  5%                            
                                                                               
8. Notified details:                                                           

A: Voting rights attached to shares                                            
                                                                               
Class/type of  Situation previous  Resulting situation after the triggering    
shares         to the Triggering   transaction                                 
               transaction                                                     
(if possible                                                                   
using the ISIN Number of Number of Number of Number of voting   % of voting    
CODE)          shares    Voting    shares    rights             rights         
                         Rights                                                
                                   Direct    Direct    Indirect Direct Indirect
                                                                               
GB0007689002   8,908,008 8,908,008 8,908,008 8,908,008 N/A      8.60   N/A     

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of       Expiration    Exercise/Conversion Number of voting   % of voting 
financial     date          Period/Date         rights that may be rights      
instrument                                      acquired if the                
                                                instrument is                  
                                                exercised/                     
                                                converted                      
                                                                               
N/A           N/A           N/A                 N/A                N/A         

Total (A + B)                                                                  
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
8,908,008                               8.60%                                  

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
SEE ATTACHED SCHEDULE                                                          

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                                         N/A      
                                                                               
11. Number of voting rights proxy holder will cease to hold:          N/A      
                                                                               
12. Date on which proxy holder will cease to hold voting rights:      N/A      

13. Additional information:         NONE                                       
                                                                               
14. Contact name:                   EMMA THOMPSON                              
                                                                               
15. Contact telephone number:       020 7548 2293                              







SCHEDULES ON M&G INVESTMENT MANAGEMENT LIMITED HEADED PAPER FOR AND ON BEHALF OF
PRUDENTIAL PLC, RECEIVED BY ST IVES PLC BY FAX ON 23 JANUARY 2007

                                                                               
                                                                               
                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                             as at 19 January 2007                             

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

             Registered Holder                   Holding         %             
                                                                               
Prudential plc                                 8,908,008      8.60 Total       
                                                                   Notifiable  
                                                                   Interest    
                                                                               
             M&G INCOME INV CO LTD               131,722                       
                                                                               
             NORTRUST NOMINEE LTD A/C MHA01      400,000                       
                                                                               
             NORTRUST NOMINEE LTD A/C MHF01       22,386                       
                                                                               
             NORTRUST NOMINEE LTD A/C MKD01      750,000                       
                                                                               
             NORTRUST NOMS LTD                   152,980                       
                                                                               
             NORTRUST NOMS LTD A/C CRI01       2,150,000                       
                                                                               
             NORTRUST NOMS LTD A/C PUC01          89,912                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PAC AC    4,720,698                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PHL AC      261,117                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) PPL AC       39,200                       
                                                                               
             PRUCLT HSBC GIS NOM(UK) HYBF AC      76,031                       
                                                                               
             RECOVERY INV COMPANY LIMITED        113,962                       

                                                                               
                                                                               
                                                                               
                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                             as at 19 January 2007                             

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

                     Registered Holder                           Holding      %
                                                                               
M&G Group Limited                                              8,908,008   8.60
                                                                               
                     M&G INCOME INV CO LTD                       131,722       
                                                                               
                     NORTRUST NOMINEE LTD A/C MHA01              400,000       
                                                                               
                     NORTRUST NOMINEE LTD A/C MHF01               22,386       
                                                                               
                     NORTRUST NOMINEE LTD A/C MKD01              750,000       
                                                                               
                     NORTRUST NOMS LTD                           152,980       
                                                                               
                     NORTRUST NOMS LTD A/C CRI01               2,150,000       
                                                                               
                     NORTRUST NOMS LTD A/C PUC01                  89,912       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PAC AC            4,720,698       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PHL AC              261,117       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PPL AC               39,200       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) HYBF AC              76,031       
                                                                               
                     RECOVERY INV COMPANY LIMITED                113,962       

                                                                               
                                                                               
                                                                               
                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                             as at 19 January 2007                             

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

                     Registered Holder                           Holding      %
                                                                               
M&G Investment Management Limited                              8,885,622   8.58
                                                                               
                     M&G INCOME INV CO LTD                       131,722       
                                                                               
                     NORTRUST NOMINEE LTD A/C MHA01              400,000       
                                                                               
                     NORTRUST NOMINEE LTD A/C MKD01              750,000       
                                                                               
                     NORTRUST NOMS LTD                           152,980       
                                                                               
                     NORTRUST NOMS LTD A/C CRI01               2,150,000       
                                                                               
                     NORTRUST NOMS LTD A/C PUC01                  89,912       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PAC AC            4,720,698       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PHL AC              261,117       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PPL AC               39,200       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) HYBF AC              76,031       
                                                                               
                     RECOVERY INV COMPANY LIMITED                113,962       

                                                                               
                                                                               
                                                                               
                                                                               
              Notifiable Position Report for ST IVES ORD GBP0.10               

                             as at 19 January 2007                             

Percentage holdings are calculated using an issued share capital of 103,551,005
ORD GBP0.10 shares

                     Registered Holder                           Holding      %
                                                                               
M&G Limited                                                    8,908,008   8.60
                                                                               
                     M&G INCOME INV CO LTD                       131,722       
                                                                               
                     NORTRUST NOMINEE LTD A/C MHA01              400,000       
                                                                               
                     NORTRUST NOMINEE LTD A/C MHF01               22,386       
                                                                               
                     NORTRUST NOMINEE LTD A/C MKD01              750,000       
                                                                               
                     NORTRUST NOMS LTD                           152,980       
                                                                               
                     NORTRUST NOMS LTD A/C CRI01               2,150,000       
                                                                               
                     NORTRUST NOMS LTD A/C PUC01                  89,912       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PAC AC            4,720,698       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PHL AC              261,117       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PPL AC               39,200       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) HYBF AC              76,031       
                                                                               
                     RECOVERY INV COMPANY LIMITED                113,962       
                                                                               
The Prudential Assurance Company Limited                       4,759,898   4.59
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PAC AC            4,720,698       
                                                                               
                     PRUCLT HSBC GIS NOM(UK) PPL AC               39,200       
                                                                               

                                                                               
                                                                               
                                 END OF REPORT                                 
                                                                               
                                                                               

***********************************

Enquiries:

Philip Harris
Company Secretary, St Ives plc
(T) 020 7928 8844 x337
24 January 2007