Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                   
                                                                                 
1. Identity of the issuer or the underlying issuer of                            
existing shares to which voting rights are attached:       ST IVES PLC           
                                                                                 
2. Reason for the notification (please tick the appropriate box or boxes)        
                                                                                 
An acquisition or disposal of voting rights                             N/A      
                                                                                 
An acquisition or disposal of qualifying financial instruments which    N/A      
may result in the acquisition of shares already issued to which voting           
rights are attached                                                              
                                                                                 
An acquisition or disposal of instruments with similar economic effect  N/A      
to qualifying financial instruments                                              
                                                                                 
An event changing the breakdown of voting rights                        N/A      
                                                                                 
Other (please specify):                                                 X        
                                                                                 
CHANGE TO THE NUMBER OF VOTING RIGHTS IN ISSUE                                   
                                                                                 
3. Full name of person(s)                                                        
subject to                      AVIVA PLC AND ITS SUBSIDIARIES                   
the notification obligation:                                                     
                                                                                 
4. Full name of shareholder(s)                                                   
(if different from 3.):         REGISTERED HOLDER:                               
                                                                                 
                                BNY NORWICH UNION NOMINEES LIMITED               
                                89,947 *                                         
                                                                                 
                                CHASE (GA GROUP)NOMINEES LIMITED                 
                                400,803 *                                        
                                                                                 
                                VIDACOS NOMINEES LIMITED                         
                                4,174 *                                          
                                                                                 
                                * DENOTES DIRECT INTEREST                        
                                                                                 
                                CHASE NOMINEES LIMITED                           
                                512,703                                          
                                                                                 
                                KAS BANK NV                                      
                                8,936,343                                        
                                                                                 
                                BANQUE DE LUXEMBOURG SA                          
                                4,724,730                                        
                                                                                 
                                VIDACOS NOMINEES LIMITED                         
                                31,086                                           
                                                                                 
5. Date of the transaction (and date on which    09-03-11                        
the threshold is crossed or reached if                                           
different):                                                                      
                                                                                 
6. Date on which issuer notified:                10-03-11                        
                                                                                 
7. Threshold(s) that is/are crossed or reached:  14% TO 13% CHANGE AT COMBINED   
                                                 INTEREST LEVEL                  
                                                                                 
8. Notified details:                                                             
                                                                                 
A: Voting rights attached to shares                                              
                                                                                 
Class/type   Situation previous to Resulting situation after the triggering      
of shares    the triggering        transaction                                   
             transaction                                                         
(if possible                                                                     
using the    Number of  Number of  Number of  Number of voting   % of voting     
ISIN CODE)   shares     Voting     shares     rights             rights          
                        Rights                                                   
                                              Direct  Indirect   Direct  Indirect
                                                                                 
GB0007689002 14,689,627 14,689,627 14,699,786 494,924 14,204,862  0.47%    13.42%

B: Qualifying Financial Instruments                                            
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of financial Expiration  Exercise /   Number of voting rights % of voting 
instrument        date        Conversion   that may be acquired if rights      
                              Period /     the instrument is                   
                              Date         exercised/converted                 
                                                                               
N/A               N/A         N/A          N/A                     N/A         

C: Financial Instruments with similar economic effect to Qualifying Financial  
Instruments                                                                    
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of      Exercise  Expiration  Exercise /  Number of      % of voting      
financial    price     date        Conversion  voting rights  rights           
instrument                         period      instrument                      
                                               refers to                       
                                                              Nominal  Delta   
                                                                               
N/A          N/A       N/A         N/A         N/A            N/A      N/A     

Total (A + B + C)                                                              
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
14,699,786                              13.89%                                 

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL SERVICES
LIMITED AND DELTA LLOYD ASSET MANAGEMENT NV, WITH THE FOLLOWING CHAIN OF       
CONTROLLED UNDERTAKINGS:                                                       
                                                                               
                                                                               
AVIVA INVESTORS GLOBAL SERVICES LIMITED:                                       
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP     
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA    
INVESTORS HOLDINGS LIMITED)                                                    
                                                                               
                                                                               
DELTA LLOYD ASSET MANAGEMENT NV:                                               
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INTERNATIONAL INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL      
INSURANCE LIMITED)                                                             
                                                                               
* AVIVA INTERNATIONAL HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA       
INSURANCE LIMITED)                                                             
                                                                               
* CGU INTERNATIONAL HOLDINGS BV (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL
HOLDINGS LIMITED)                                                              
                                                                               
* DELTA LLOYD NV (MAJORITY OWNED SUBSIDIARY OF CGU INTERNATIONAL HOLDINGS BV)  
                                                                               
* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)  
                                                                               

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SEE SECTION 4          
                                                                               
11. Number of voting rights proxy holder will cease to                         
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                 

13. Additional information:         FIGURES ARE BASED ON A TOTAL NUMBER OF     
                                    VOTING RIGHTS OF 105,848,507 AS PER THE    
                                    COMPANY ADDITIONAL LISTING ANNOUNCEMENT  
                                    4 MARCH 2011.                                
                                                                               
14. Contact name:                   NEIL WHITTAKER                             
                                    ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES 
                                    PO BOX 89 SURREY STREET                    
                                    NORWICH                                    
                                    NR1 3DR                                    
                                                                               
15. Contact telephone number:       01603 684420                               



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

10 March 2011