Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                             
                                                                           
1. Identity of the issuer or the underlying issuer of                      
existing shares to which voting rights are attached:    ST IVES PLC        
                                                                           
2. Reason for the notification (please tick the appropriate box or boxes)  
                                                                           
An acquisition or disposal of voting rights                         N/A    
                                                                           
An acquisition or disposal of qualifying financial instruments      N/A    
which may result in the acquisition of shares already issued to            
which voting rights are attached                                           
                                                                           
An acquisition or disposal of instruments with similar economic     N/A    
effect to qualifying financial instruments                                 
                                                                           
An event changing the breakdown of voting rights                    N/A    
                                                                           
Other (please specify):                                             X      
                                                                           
RESTATEMENT OF UNDERLYING OWNERSHIP                                        
                                                                           
FOLLOWING A REDUCTION IN STAKE OF OWNERSHIP OF DELTA LLOYD NV BY           
AVIVA PLC, DELTA LLOYD NV AND ITS GROUP OF COMPANIES ARE NO LONGER         
A CONTROLLED UNDERTAKING OF AVIVA PLC.                                     
                                                                           
3. Full name of person(s)                                                  
subject to                     AVIVA PLC AND ITS SUBSIDIARIES              
the notification obligation:                                               
                                                                           
4. Full name of shareholder(s)                                             
(if different from 3.):        REGISTERED HOLDER:                          
                                                                           
                               BNY NORWICH UNION NOMINEES LIMITED          
                               89,947 *                                    
                                                                           
                               CHASE (GA GROUP)NOMINEES LIMITED            
                               400,803 *                                   
                                                                           
                               VIDACOS NOMINEES LIMITED                    
                               4,174 *                                     
                                                                           
                               * DENOTES DIRECT INTEREST                   
                                                                           
                               CHASE NOMINEES LIMITED                      
                               512,703                                     
                                                                           
                               VIDACOS NOMINEES LIMITED                    
                               31,086                                      
                                                                           
5. Date of the transaction (and date on which 06-05-11                     
the threshold is crossed or reached if                                     
different):                                                                
                                                                           
6. Date on which issuer notified:             09-05-11                     
                                                                           
7. Threshold(s) that is/are crossed or        13% TO <5% CHANGE AT COMBINED 
reached:                                      INTEREST LEVEL               

8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type of Situation previous to Resulting situation after the triggering   
shares        the triggering        transaction                                
              transaction                                                      
(if possible                                                                   
using the     Number of  Number of  Number of Number of voting  % of voting    
ISIN CODE)    shares     Voting     shares    rights            rights         
                         Rights                                                
                                              Direct  Indirect  Direct Indirect
                                                                               
GB0007689002  14,699,786 14,699,786 1,038,713 494,924   543,789 0.47%     0.51%

B: Qualifying Financial Instruments                                        
                                                                           
Resulting situation after the triggering transaction                       
                                                                           
Type of          Expiration  Exercise /  Number of voting       % of voting
financial        date        Conversion  rights that may be     rights     
instrument                   Period /    acquired if the                   
                             Date        instrument is                     
                                         exercised/converted               
                                                                           
N/A              N/A         N/A         N/A                    N/A        

C: Financial Instruments with similar economic effect to Qualifying        
Financial Instruments                                                      
                                                                           
Resulting situation after the triggering transaction                       
                                                                           
Type of     Exercise Expiration Exercise /  Number of     % of voting      
financial   price    date       Conversion  voting rights rights           
instrument                      period      instrument                     
                                            refers to                      
                                                          Nominal  Delta   
                                                                           
N/A         N/A      N/A        N/A         N/A           N/A      N/A     

Total (A + B + C)                                                          
                                                                           
Number of voting rights               % of voting rights                   
                                                                           
                                                                           
1,038,713                             0.98%                                

9. Chain of controlled undertakings through which the voting rights and/or 
the financial instruments are effectively held, if applicable:             
                                                                           
                                                                           
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL     
SERVICES LIMITED WITH THE FOLLOWING CHAIN OF CONTROLLED UNDERTAKINGS:       
                                                                           
AVIVA INVESTORS GLOBAL SERVICES LIMITED:                                   
                                                                           
* AVIVA PLC (PARENT COMPANY)                                               
                                                                           
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)      
                                                                           
* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP 
HOLDINGS LIMITED)                                                          
                                                                           
* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA
INVESTORS HOLDINGS LIMITED)                                                

Proxy Voting:                                                              
                                                                           
10. Name of the proxy holder:                        SEE SECTION 4         
                                                                           
11. Number of voting rights proxy holder will cease                        
to hold:                                                                   
                                                                           
12. Date on which proxy holder will cease to hold                          
voting rights:                                                             

13. Additional information:        FIGURES ARE BASED ON A TOTAL NUMBER OF  
                                   VOTING RIGHTS OF 105,848,507 AS PER THE 
                                   COMPANY'S TOTAL VOTING RIGHTS            
                                   ANNOUNCEMENT OF 31 MARCH 2011.          
                                                                           
14. Contact name:                  NEIL WHITTAKER, AVIVA PLC               
                                                                           
15. Contact telephone number:      01603 684420                            



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

9 May 2011