Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:      ST IVES PLC          
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                           X        
                                                                               
An acquisition or disposal of qualifying financial instruments which  N/A      
may result in the acquisition of shares already issued to which                
voting rights are attached                                                     
                                                                               
An acquisition or disposal of instruments with similar economic       N/A      
effect to qualifying financial instruments                                     
                                                                               
An event changing the breakdown of voting rights                      N/A      
                                                                               
Other (please specify):                                               N/A      
                                                                               
3. Full name of person(s)                                                      
subject to                     STANDARD LIFE INVESTMENTS LTD                   
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):        VIDACOS NOMINEES                                
                                                                               
5. Date of the transaction (and date on which  09-05-11                        
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:              10-05-11                        
                                                                               
7. Threshold(s) that is/are crossed or         6%                              
reached:                                                                       
                                                                               
8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type   Situation previous  Resulting situation after the triggering      
of shares    to the triggering   transaction                                   
             transaction                                                       
(if possible                                                                   
using the    Number of Number of Number of Number of voting    % of voting     
ISIN CODE)   shares    Voting    shares    rights              rights          
                       Rights                                                  
                                           Direct    Indirect  Direct  Indirect
                                                                               
GB0007689002 6,343,558 6,343,558 6,354,900 2,321,507 4,033,393 2.193%    3.811%

B: Qualifying Financial Instruments                                            
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of financial Expiration  Exercise /   Number of voting rights % of voting 
instrument        date        Conversion   that may be acquired if rights      
                              Period /     the instrument is                   
                              Date         exercised/converted                 
                                                                               
N/A               N/A         N/A          N/A                     N/A         

C: Financial Instruments with similar economic effect to Qualifying Financial  
Instruments                                                                    
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of      Exercise  Expiration  Exercise /  Number of      % of voting      
financial    price     date        Conversion  voting rights  rights           
instrument                         period      instrument                      
                                               refers to                       
                                                              Nominal  Delta   
                                                                               
N/A          N/A       N/A         N/A         N/A            N/A      N/A     

Total (A + B + C)                                                              
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
6,354,900                               6.004%                                 

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
N/A                                                                            

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           N/A                    
                                                                               
11. Number of voting rights proxy holder will cease to  N/A                    
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold       N/A                    
voting rights:                                                                 

13. Additional information:         N/A.                                       
                                                                               
14. Contact name:                   [e-mail]            
                                    STANDARD LIFE INVESTMENTS LTD              
                                                                               
15. Contact telephone number:       [phone]                             



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

10 May 2011