Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

SILCHESTER INTERNATIONAL INVESTORS LIMITED

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

N/A

11. Date company informed

1 AUGUST 2006

12. Total holding following this notification

18,591,470

13. Total percentage holding of issued class following this notification

17.95%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 1 AUGUST 2006 IS 103,551,005 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

17. Date of notification

1 AUGUST 2006

LETTER TO ST IVES PLC ON SILCHESTER INTERNATIONAL INVESTORS LIMITED HEADED
PAPER

Company Secretary

ST IVES PLC

St Ives House

Lavington Street

London

SE1 0NX

Fax no.: 020 7902 6566

31st July 2006

Dear Company Secretary

Silchester International Investors Limited ("Silchester") acts as an Investment
Manager for a number of commingled funds ("our Clients"). In acting for our
Clients, we are given full discretion over their investments, and are empowered
to vote on their behalf. However, we do not act as their Custodian and
therefore shares are not held in our name, but in the nominee name of our
Clients' Custodian bank.

Silchester previously disclosed its holding in your company jointly with shares
controlled by Sanderson Asset Management Limited ("Sanderson") for the purposes
of Section 198 of the Companies Act 1985. These disclosures were required
because, prior to 28th July 2006, Silchester was deemed to have an `interest'
in shares that Sanderson controls by virtue of Section 203(2)(b) of the
Companies Act 1985 due to Silchester's control of more than one-third of the
voting capital of Sanderson. On 28th July 2006, Sanderson amended its Articles
to limit Silchester's voting rights in Sanderson to 19.9%.

Due to this change in structure, Silchester is no longer required to jointly
disclose shares in your company under Section 198 of the Companies Act 1985.
Silchester, as at the close of business on 28th July 2006, has an interest in
the following shares (also see attached):

SILCHESTER 18,591,470

Our records show that you have the following shares in that class:

ST IVES PLC 103,551,005

For your information, we exercise control over 17.95% of the shares of that
class and, of that, two of our clients control 11.49% and 4.8%.

                               Yours faithfully,                               

                              ALISON RAVENSCROFT                               

                                Head of Dealing                                

         SILCHESTER INTERNATIONAL INVESTORS LIMITED - CLIENT OWNERSHIP         

Company:                                                               
                                                                       
ST IVES PLC                          Attention:    Company Secretary   
                                                                       
Share Class:                         Address:      St Ives House       
                                                                       
ORDINARY                                           Lavington Street    
                                                                       
                                                   London              
                                                                       
Issued Shares:                                     SE1 0NX             
                                                                       
103,551,005                                        Fax No: 0207 902    
                                                   6566                
                                                                       
SII Client Ownership:                                                  
                                                                       
18,591,470                           Date:         31 July 2006        
                                                                       
% of Shares                                                            
                                                                       
17.95                                                                  

SII Account                         Nominee    Silchester Silchester   %       
                                               Voting     Current      Holding 
                                               Authority  Share        at Fund 
                                                          Holding      Level   
                                                                               
Silchester International Investors   Northern     YES        4,968,150     4.80
International Value Equity Group      Trust                                    
Trust                                Company                                   
c/o Silchester International                                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
Silchester International Investors   Northern     YES          819,429     0.79
Tobacco Free International Value      Trust                                    
Equity Trust                         Company                                   
c/o Silchester International                                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
Silchester International Investors   Northern     YES       11,895,291    11.49
International Value Equity Trust      Trust                                    
c/o Silchester International         Company                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
The Calleva Trust                    Northern     YES          908,600     0.88
c/o The Bank of Bermuda Limited       Trust                                    
The Bank of Bermuda Building         Company                                   
6 Front Street, Hamilton HM11,                                                 
Bermuda                                                                        
                                                                               
TOTAL                                                     18,591,470