Notice of General Meeting

14 March 2011

                                  St Ives plc                                  

                           Notice of General Meeting                        
                       re disposal of the Magazine Group                       

St Ives plc is pleased to confirm that the circular and notice of General
Meeting relating to the disposal of the Magazine Group is being posted to
shareholders today.

The General Meeting will be held at the offices of Herbert Smith LLP, Exchange
House, Primrose Street, London EC2A 2HS on 6 April 2011 at 9:00 a.m.. Shareholders
may appoint a proxy by completing the form of proxy enclosed with the circular.

A copy of the circular has been submitted to the National Storage Mechanism and
will shortly be available for inspection at: www.Hemscott.com/nsm.  The
circular will also be available for inspection at the offices of Herbert Smith
LLP, Exchange House, Primrose Street, London EC2A 2HS and on St Ives plc's
website at www.st-ives.co.uk.

Enquiries:

St Ives plc                      020 7928 8844
Patrick Martell, Chief Executive
Matt Armitage, Group Finance Director