Notice of Half Year Results

11 February 2011

                   St Ives plc - Notice of Half Year Results                   

St Ives plc announces that it intends to publish its half year results for the
26 weeks to 28 January 2011 on Tuesday, 15 March 2011.

For further information contact:

St Ives plc                       020 7928 8844
Patrick Martell, Chief Executive
Matt Armitage, Finance Director

Smithfield                        020 7360 4900
Will Swan