Result of EGM

St Ives plc - Result of General Meeting

St Ives plc ("the Company") is pleased to announce that the ordinary resolution
proposed at the General Meeting held earlier today to approve the disposal of
the Company's Magazine Business was passed on a show of hands. In total 332
valid proxy cards were received by the registrars voting 86,286,195 ordinary
shares. This represents 81.52% of the issued share capital of the Company as at
today's date.

The issued share capital of St Ives plc as at 6 April 2011 is 105,848,507
ordinary shares of 10 pence each. Each share carries one vote.

Patrick Martell, as Chairman of the General Meeting, was appointed as proxy in
respect of 86,219,312 votes cast. He was given instructions on how to vote on
the resolution before the Meeting today in respect of 85,894,945 shares and was
given discretion on how to vote in respect of 66,431 shares. His appointment as
proxy and accordingly his voting rights over these shares lapsed immediately
following the General Meeting.

Lloyd Wigglesworth was appointed as proxy in respect of 10,000 shares
registered in the name of NW Brown ISA Nominees Limited but held beneficially
by Mr Wigglesworth. His appointment as proxy and accordingly his voting rights
over these shares lapsed immediately following the General Meeting.

A breakdown of proxy votes lodged 48 hours prior to the General Meeting is set
out below:

                                 Votes 'For' and      Votes          Votes   
      Ordinary Resolution         'Discretionary'     'Against'      'Withheld'
                                                            
                                                                            
                                     Number      %   Number     %     Number
                                                                            
To approve the disposal of the   85,691,590  99.6%  336,669  0.4%    257,936
Magazine business                                                           
                                                                            
Votes `Withheld' have not been included in the proportion of votes cast `For'
and `Discretionary' and `Against'.

Proxy figures will also be disclosed in the investor area of the Company's
website www.st-ives.co.uk. A copy of the resolution passed at the General
Meeting will be submitted to the National Storage Mechanism and in due course
will be available to view at www.Hemscott.com/nsm.do by searching using St Ives
plc's code `SIV'.

Enquiries:

Philip Harris Telephone: [phone]

Company Secretary

St Ives plc

6 April 2011