Rule 2.10 Announcement

28 September 2006

                                  ST IVES PLC                                  

                            Rule 2.10 announcement                             

St Ives plc announces, in accordance with Rule 2.10 of the City Code on
Takeovers and Mergers, that as at the close of business on 28 September 2006
its issued share capital consisted of 103,551,005 ordinary shares of 10p each.

The ISIN reference number for these securities is GB0007689002.