Statement re Possible Offer

17 October 2006 St Ives plc RESPONSE TO ANNOUNCEMENT BY TANGENT COMMUNICATIONS PLC The Board of St Ives plc ("St Ives" or the "Company") notes the announcement made today by Tangent Communications plc ("Tangent") and confirms that it has received a non-binding, highly conditional, indicative proposal from Tangent, an AIM quoted company with a market capitalisation of around £17m, to acquire the entire issued share capital of St Ives. Tangent's proposal, which it claimed to be worth 272.5 pence per share* valuing St Ives' equity at around £282m, has a cash element of 200 pence per share with the remainder of the consideration in new Tangent equity (on the basis of five new Tangent shares for each St Ives share). The cash consideration would be funded through the issue of new Tangent equity to external investors and by raising additional debt. Under the terms of the proposal, the combined group would have net debt of approximately £160m and existing St Ives shareholders would hold only 41% of the equity of the enlarged Tangent. The Board of St Ives, which has been advised by N M Rothschild & Sons Limited, unanimously agrees that the proposal significantly undervalues the Company and its prospects. However, it has agreed to receive a presentation from Tangent so as to understand more fully their proposal. Note 7 of Rule 2.4 of the City Code on Takeovers and Mergers requires St Ives to clarify that this statement is being made by St Ives without prior agreement with or approval of Tangent and that there can therefore be no certainty whether an offer will be made nor as to the terms on which an offer might be made. A further announcement will be made in due course. In the meantime shareholders are advised to take no action. * Based on Tangent's share price of 14.5 pence as at 25 September 2006, the date on which the proposal was submitted. Issued by: Smithfield 020 7903 0665 John Antcliffe The Directors of St Ives accept responsibility for the information contained in this announcement. To the best of the knowledge and belief of the Directors of St Ives (who have taken all reasonable care to ensure that such is the case), the information contained in this announcement for which they accept responsibility is in accordance with the facts and does not omit anything likely to affect the import of such information. N M Rothschild & Sons Limited, which is authorised and regulated by the Financial Services Authority in the United Kingdom, is acting for St Ives and no one else in relation to the matters set out herein and will not be responsible to anyone other than St Ives for providing the protections afforded to clients of N M Rothschild & Sons Limited nor for providing advice in relation to the matters set out herein.

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