Trading Statement

St Ives plc - Trading Statement

The Board of St Ives plc has today released the following trading update prior
to the close of the Group's first half year on 2 February 2007.

Conditions in our markets remain extremely challenging and forward visibility
continues to be limited. Subject to these and other uncertainties as to
consumer confidence, the Board expects the trading results for the year as a
whole to be broadly in line with current market expectations and considerably
ahead of those achieved in the previous year.

Whilst the trading results for the first half year are likely to be below those
for the first half of the prior year (as restated), the Board expects a
significant improvement in the performance of the Group in the second half of
the current year. This is expected to derive principally from management action
already taken, including yet further focus on specialist, non-commoditised
market segments; further benefit from the Group Sales initiative launched in
the second half of last year; an initial contribution from the acquisition of
Service Graphics in November 2006, the activity levels of which are seasonally
low in the period from November to January; and the disposal of the loss making
activities of our Financial Division.

Enquiries:                                 
                                           
                                           
St Ives plc       020 7928 8844            
Miles Emley       Chairman                 
Ray Morley        Group Finance Director   
                                           
Smithfield        020 7903 0665            
John Antcliffe                             




30 January 2007