Trading Statement

St Ives plc - Trading Statement

The Board of St Ives plc today released the following pre close period update
on trading for the financial year ending 3 August 2007.

As indicated in our interim statement on 11 April conditions in most markets
continued to be extremely challenging and forward visibility limited. Overall
trading in the second half of the year has been broadly in line with current
market expectations and, for the year as a whole, the underlying performance is
expected to be considerably ahead of the previous year.

Overall demand for books has remained steady; sales of point of sale products
and services have increased and the initial contribution from Service Graphics,
from 3 November 2006 (the date of acquisition), was in line with expectations.
Other markets continue to suffer from overcapacity and price pressure. In these
other areas management has undertaken rationalisation and other cost saving
measures. The manufacturing facilities in Florida have been merged to improve
efficiencies and in the UK similar consolidation of production is taking place
in our Romford and Crayford plants.

The surplus property and plant in Florida is being sold. Property that was
surplus to requirements at Head Office has been sold and the remaining space
will be used to accommodate the London facilities of Service Graphics. Cash
which has been generated from the sale of surplus property and assets will
finance the overall rationalisation costs.

The company will announce its preliminary results for the year on 16 October
2007.

For further information contact:

St Ives plc
Brian Edwards
Group Chief Executive 020 7928 8844

Smithfield
John Antcliffe 020 7360 4900

1 August 2007