Trading Statement

27 January 2012

                    St Ives plc - Pre close trading update                     

St Ives, the UK's leading marketing services and print group, is today
providing a pre-close trading update ahead of its half year results which will
be released on 6 March 2012.

Whilst the general economic climate remains challenging, we are pleased that,
as a result of our strategy to reposition the business, we continue to make
solid progress as planned.

Group sales are ahead of last year driven by acquisition and growth within our
Marketing Services segment, whilst at the same time we have further reduced our
exposure to commoditised print markets.

The acquisitions made in the first half of this financial year, Response One
and Pragma, are being integrated successfully and have significantly
strengthened and extended the Group's marketing services capabilities.

Our book business continues to perform well and has made further significant
market share gains.

The Group's financial position remains robust and, in addition, we continue to
see the benefits of the actions taken to re-position the Group towards higher
added value services. We remain confident of an improved performance in the
first half of this financial year compared to the equivalent period last year.

                                   - Ends -                                    

For further information contact:

St Ives plc                                          020 7928 8844
Patrick Martell, Chief Executive
Matt Armitage, Finance Director

MHP Communications 020 3128 8100

John Olsen

Ian Payne

Giles Robinson