Transaction in Own Shares

21 January 2014

St Ives plc - ("St Ives" or "the Company") Transaction in own shares

On 16 December 2013, the Company announced that it would continue to make
market purchases of its Ordinary Shares to be held in treasury to satisfy the
vesting of share scheme awards and to satisfy share-based consideration for
existing and future acquisitions. It currently holds 635,780 shares in
treasury.

As the Company is to enter into a close period ahead of its half year results
for the 26 weeks ended 31 January 2014, the Company has appointed Numis
Securities Limited to manage an irrevocable programme during the close period
(the "Close Period Share Buy-back") to buy-back shares within certain pre-set
parameters. The Close Period Share Buy-back will be effective from today and
will run up to the announcement of the half year results on 11 March 2014.

The maximum price paid continues to be limited to no more than the higher of
(i) an amount equal to 105 per cent. of the average middle quotations for an
ordinary share in the Company as derived from The London Stock Exchange Daily
Official List for the 5 business days immediately preceding the date on which
such share is contracted to be purchased and (ii) the amount stipulated by
Article 5 (1) of the EU Buy-back and Stabilisation Regulation (being the higher
of the price of the last independent bid for an ordinary share in the Company
on the trading venues where the market purchases by the Company pursuant to the
authority conferred by the shareholders will be carried on.

Any shares purchased in the Close Period Share Buy-back will count towards the
Company's general buy-back authority of 10% of the Company's issued share
capital, excluding treasury shares, as approved at the Company's Annual General
Meeting on 26 November 2013.

St Ives confirms that it currently has no unpublished price sensitive
information.

Philip Harris

Group Company Secretary

St Ives plc

Enquiries: 020 7928 8844