Immediate Release: Wednesday 16 May 2007
Sopheon Plc
(`Sopheon')
SABMiller plc Taps Sopheon to Power
Global Innovation Process Initiative
International BrewerWill DeployAccolade® to StandardizeProduct Innovation
Process
andStrengt hen Portfolio Decision-making
Sopheon, the international software and services company, is pleased to
announce that SABMiller plc will deploy Sopheon's Accolade product life cycle
management system to support the company's new standardized process for
managing initiatives within the business. The new process is part of a broad
strategy aimed at improving knowledge sharing and product pipeline management
across SABMiller's operating hubs around the globe.
The South African Breweries (SAB) was founded in 1885. In 2002, after acquiring
the Miller Brewing Company, the second largest beer maker in the U.S., the
enlarged group changed its name to SABMiller plc. The company produces more
than 200 brands, with brewing interests and distribution agreements in over 60
countries across five continents. It has annual revenues of over $15 billion.
SABMiller's product line includes premium international beers such as Miller
Genuine Draft®, Peroni® and Pilsner Urquell®, as well as dozens of
market-leading regional varieties. It is also one of the world's largest
bottlers of Coca-Cola® and other soft drinks.
SABMiller's selection of Sopheon's Accolade system followed an evaluation
process involving seven suppliers. The reasons Accolade was chosen included its
ease-of-use, embedded best-practice content, strong alignment with Stage-Gate®
methodology, and the speed with which it can be deployed. Another advantage of
the Sopheon offering that SABMiller valued was its tight integration with
Microsoft Office® applications such as Excel and Word already in broad use
within the company.
"SABMiller's organic growth depends upon the creation of strong, locally driven
brand portfolios," said Neil MacGilp, group technical director at SABMiller.
"Accolade will help us overcome the challenges of our decentralized approach to
innovation across regional hubs. In addition to giving us an efficient, unified
process structure, the system's features will guard against duplication of
effort and allow cross-functional teams responsible for product innovation to
more easily share their knowledge. Its capacity to aggregate regional data will
provide corporate executives with essential support in making strategic
portfolio decisions. Accolade gives us a common, coherent way of looking at
innovation, and a more effective way of making it happen."
While SABMiller's new process will be focused primarily on managing product
development, it will also support other types of initiatives.
Nigel Cordery, European director for Sopheon, said,
"Through implementation of its Accolade-supported initiative management system,
SABMiller is positioning itself to raise its already prolific product
innovation capabilities to a new level. We're excited by the opportunity to be
a partner in this process."
Accolade® is a registered trademark of Sopheon plc.
Miller Genuine Draft® is a registered trademark of the Miller Brewing Company.
Peroni® is a registered trademark of Peroni Nastro Azzurro.
Pilsner Urquell® is a registered trademark of Pizensky Prazdroj.
Coca-Cola® is a registered trademark of the Coca-Cola Company.
Stage-Gate® is a registered trademark of the Product Development Institute.
Microsoft Office® is a registered trademark of Microsoft Corporation.
All other trademarks and registered trademarks are the sole
property of their respective owners.
About SABMiller
SABMiller plc is one of the world's largest brewers with brewing interests or
distribution agreements in over 60 countries across six continents. The group's
brands include premium international beers such as Pilsner Urquell, Miller
Genuine Draft and Peroni Nastro Azzurro, as well as an exceptional range of
market leading local brands. SABMiller plc is listed on the London and
Johannesburg stock exchanges. For more information, please visit
www.sabmiller.com
About Sopheon
Sopheon (LSE:SPE) is an international provider of software and services that
help organizations improve the business impact of product innovation. Sopheon's
Accolade system automates and governs the innovation process, enabling
companies to increase revenue and profits from new products. Sopheon is listed
on the AIM Market of the London Stock Exchange and on the Euronext in the
Netherlands. For more information, please visit www.sopheon.com
For further information contact:
Barry Mence, Chairman Sopheon plc Tel : + 44 (0) 1483 685
735
Arif Karimjee, CFO
Sarah Wharry, Nominated Seymour Pierce Limited Tel: +44 (0) 207 107 8000
Adviser
Andrew Tan Hansard Group Tel : + 44 (0) 207 245
1100
+ 44 (0) 7957 203 685
Floor van Maaren Citigate First Financial Tel : + 31 (0) 205 754 010
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