For 7am Release on Friday 18th November 2005
Timestrip Plc to supply smart labels to Hamilton Beach/Proctor Silex Inc.
Timestrip Plc, which markets an inexpensive and versatile label technology for
accurately measuring lapsed time is delighted to announce that it has agreed a
supply contract with Hamilton Beach/Proctor Silex Inc, a leading distributor of
household small appliances in North America.
Timestrip smart labels will be integrated into products within the True Air
range in order to remind users to exchange their filter within the recommended
time. The first True Air products to feature Timestrip smart labels will go on
sale in North America in 2006.
The True Air range is currently sold in North America through Wal-Mart, Target,
Bed Bath and Beyond, Kroger, Home Depot, Kmart and Rite Aid.
Reuben Isbitsky, Joint CEO and co-Founder of Timestrip Plc commented:
This is an important break-through for our technology in North America. Our
association with a household name such as Hamilton Beach/Proctor Silex not only
enhances our credibility in the market place but also gives high visibility to
our brand at retail level and fantastic exposure in households across North
America.
Edith Wine, product manager for the TrueAir product line, commented:
'We are delighted to be working with Timestrip, whose smart labels offer us not
only a point of differentiation in a competitive market, but also the
opportunity to enhance our customers' experience with the True Air product.'
Enquiries:-
Paul Freedman/Reuben Isbitsky, Joint CEOs, Timestrip plc 01462 440 700
Shane Dolan, Biddicks 020 7448 1000
John Frederick, Athanor Capital 020 7430 1991
Roland Cornish/Felicity Geidt, Beaumont Cornish 020 7628 3393
Notes to editors
Notes about Timestrip Plc
Timestrip plc has developed an inexpensive and versatile technology for
accurately measuring lapsed time. Timestrip's smart labels contain a liquid
which migrates across the label, enabling users of perishable food and other
products to monitor for how long an item has been open or in use. The
technology can be implemented as an external label or can be fully integrated
into products and product packaging.
The Timestrip technology is relevant to a wide range of food and non-food
products which, once opened, should be used or replaced within a recommended
time. Expiry dates feature prominently in the following mass markets, which
Timestrip actively targets:
* Food Retailing
* Catering and Food Services
* Consumables
* Pharmaceuticals
* Medical Devices
* Cosmetics
Timestrip's main route to market is through supply and license agreements with
manufacturers and packaging companies who will integrate Timestrip labels into
their products or packaging.
Hamilton Beach/Proctor-Silex Inc. is one of the largest North American
manufacturers and marketers of small kitchen, garment care and home health
appliances. The company's corporate headquarters is located in Richmond, VA.
For information on other innovative Hamilton Beach and Proctor-Silex products,
visit the Hamilton Beach web site at www.hamiltonbeach.com
Approved
Paul Freedman
17th November 2005
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