To be embargoed until 7.00am on 11th May, 2006
Totally Plc ("Totally" or "the Company")
Launches Greek Joint Venture
Totally Plc, the AIM quoted (ticker `TLY') international publisher and Internet
services provider announces today that it has launched a new joint venture with
the UK's leading Greek broadcaster, London Greek Radio ("LGR"). Together,
Totally and LGR have launched a new LGR portal promoting a raft of new online
services including dating, directory, property and recruitment targeting the
UK's Greek community.
Under a five year joint venture agreement, the partners will share equally in
all service related revenues and new advertising agreements. Totally will
provide use of its proprietary online publishing software suite and advise LGR
on commercial online strategy. LGR will provide content, marketing via its
24-hour FM broadcast and established Greek community relationships.
Chris Harmandas, Sales Director of London Greek Radio commented:
"Through our partnership with Totally Plc we have expediently created an
exciting new range of online products and services that we expect to drive
substantial revenue. Totally's online publishing technology has proven to be
extremely flexible and their team has added significantly to the quality of our
online strategy."
The size and make-up of UK's Greek community is believed to be similar to the
UK's Jewish community and the new websites have therefore been modelled on the
already successful portfolio of TotallyJewish websites that serve various
Jewish Communities around the world. These include www.totallyjewish.com,
www.totallyjewishdating.com,www.totallyjewishtravel.com,
www.totallyjewishdirectory.com and www.totallyjewishjobs.com.
Steve Burns, CEO of Totally Plc commented:
"The launch of the new LGR portal demonstrates our ability to use our
proprietary technology and online publishing expertise to successfully target
other niche communities, thus building new revenue streams and creating long
term value. We expect to announce the launch of further joint venture sites in
the very near future"
For further information:
Steve Burns
CEO
Totally Plc
www.totallyplc.com T: 020 7692 6929
John East & Partners
David Worlidge / Simon Clements T: 020 7628 2200
Abigail Singleton
Conduit PR T: 0207 429 6606
M: 07739 461 061
Notes
Since 2000 Totally has been developing an international portfolio of
publications and online services that target the world's affluent and
influential Jewish communities. Today Totally owns and operates two leading
Jewish newspapers and the popular online brand TotallyJewish, which supports
websites operating in the high growth sectors of online classifieds, dating,
travel and directories.
At the same time, Totally's proprietary online publishing software is being
used to exploit new revenue opportunities in partnership with other third party
media owners and is also the foundation for a fast growing web development
agency.
Led by Non-Executive Chairman Dr Michael Sinclair and Chief Executive Officer
Steve Burns, Totally is listed on London's Alternative Investment Market
(ticker = TLY), has offices in London, Boston (MA) and Tel Aviv and, is fast
becoming known for deploying innovative publishing and technology solutions
worldwide.
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