Joint venture agreement

17 October 2007

                                  Totally Plc                                  

                         ("Totally" or "the Company")                          

                 Joint venture agreement with Haymarket signed                 

Totally Plc (ticker `TLY'), the AIM quoted international publisher and internet
services provider, announces that Totally Communications Limited ("Totally
Communications"), a wholly-owned subsidiary of the Company, has entered into a
joint venture agreement with Haymarket Brand Media ("Haymarket"), publishers
of, amongst others, MediaWeek, Marketing, BrandRepublic.com, Campaign, PR Week
and Eye Magazine which target the media community which is estimated to be in
excess of 1 million.

Under the terms of the joint venture agreement, Totally Communications will
provide its proprietary online dating software and customer relationship
management software to Haymarket, who will promote this new service across its
websites and within its print publications.

The revenues generated by the joint venture will be shared and derived from
consumers posting and paying for dating subscriptions on the Haymarket
websites. The typical cost of a dating subscription will be £9.99 per month.

Daniel Assor, CEO of Totally said, "Following on from our agreement earlier
this year with Express Newspapers, we are very excited to be partnering with
another major publisher and we believe Haymarket is the perfect partner with an
excellent portfolio of publications from which to launch what we expect to
become a valued and profitable service.

The deal also provides further evidence of our ability to use our proprietary
online publishing software in partnership with other publishers, broadcasters
and content owners. We expect to announce the launch of further joint ventures
in the near future.''

For further information:

Daniel Assor, Chief Executive

Totally Plc

T: 020 7692 6929

Simon Clements/David Worlidge

John East & Partners Limited

T: 020 7628 2200

Jon Levinson

Hoodless Brennan Plc

T: 020 7538 1166

Notes to Editors:

Totally Plc (ticker: TLY) is an international publisher and Internet services
provider. The Group listed on AIM in November 2000, has offices in London,
Boston (MA) and Tel Aviv and is fast becoming known for deploying innovative
publishing and technology solutions worldwide.

www.totallyplc.com

Since inception Totally has been developing an international portfolio of
publications and online services targeting affluent and influential Jewish
communities around the world. Today Totally owns and operates leading Jewish
newspapers, magazines and the popular online brand TotallyJewish, which
supports websites operating in the high growth sectors of online classifieds,
dating, travel and directories.

www.totallypublishing.com

At the same time, Totally Communication's proprietary online publishing
software is being used to exploit new revenue opportunities in partnership with
other third party media owners and is also the foundation for a fast growing
web development agency.

www.totallycommunications.com