To be embargoed until 7.30am on
18th July 2006
Totally Plc ("Totally" or "the Company")
Launches Property Joint Venture
Totally Plc, the AIM quoted (ticker `TLY') international publisher and Internet
services provider announces today that it has launched a new joint venture with
Property Information Limited (`PIL'), publisher of The Property Trade
Directory, a 1,600 page reference guide to over 30,000 property contacts across
the UK. Together, Totally and PIL have launched www.propertytradedirectory.com,
an online version of the already established printed guide.
Under a joint venture agreement, Totally provides use of its proprietary online
directory software while PIL provides use of its comprehensive property
contacts database and industry acumen. Revenues generated via online
advertising, listing upgrades and other ancillary services will be shared
equally between the two partners.
Steve Burns, CEO of Totally Plc said, "Whilst this new site is modelled on
Totally's existing Jewish and Greek community directories, with over 30,000
property trade contacts in the UK and a buoyant property market, this project
represents significantly greater opportunity to grow revenue and create value.
This venture also provides further evidence of our ability to use our
proprietary online publishing software in partnership with other publishers,
broadcasters and content owners. We expect to announce the launch of further
joint venture sites in the very near future."
The Property Trade Directory has previously been published in three annual
print editions. It targets property practitioners, financiers and professionals
providing a reference guide to commercial and residential estate agents,
property auctioneers, land and new home agents, business transfer agents and
local authorities, all by location.
Myer Heilpern, director of PIL commented, "To achieve maximum growth it is
critical that The Property Trade Directory is accessible online. As such, I am
delighted to announce the launch of our new site in partnership with Totally.
Between the quality of our data and capability of their software, we fully
expect this new site to deliver substantial new revenue streams."
For further information:
Steve Burns T: 020 7692 6929
CEO
Totally Plc
www.totallyplc.com
John East & Partners T: 020 7628 2200
David Worlidge / Simon Clements
Abigail Singleton T: 0207 429 6606
Conduit PR M: 07739 461 061
Notes
Since 2000 Totally has been developing an international portfolio of
publications and online services that target the world's affluent and
influential Jewish communities. Today Totally owns and operates two leading
Jewish newspapers and the popular online brand TotallyJewish, which supports
websites operating in the high growth sectors of online classifieds, dating,
travel and directories.
At the same time, Totally's proprietary online publishing software is being
used to exploit new revenue opportunities in partnership with other third party
media owners and is also the foundation for a fast growing web development
agency.
Led by Non-Executive Chairman Dr Michael Sinclair and Chief Executive Officer
Steve Burns, Totally is listed on London's Alternative Investment Market
(ticker = TLY), has offices in London, Boston (MA) and Tel Aviv and, is fast
becoming known for deploying innovative publishing and technology solutions
worldwide.
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