Ninety Things to Watch in 2009

NEW YORK, December 26 /PRNewswire/ --

    - JWT's Annual List Includes Pisco Sours, Inconspicuous Travel and the
Collective Consciousness



    JWT, one of the largest advertising agencies in the world, today released
its list of 90 things to watch in 2009.



    "Our list points to the broader trends we're seeing, showing the ways in
which these shifts will manifest in our everyday lives," says Ann Mack,
director of trendspotting at JWT.



    Among these shifts, the recession will make the biggest impact, says
Mack. "A lot of what to watch in 2009 relates to consumers' adaptation to the
economic situation, from 'affordable nutrition' to 'more under one roof,'"
notes Mack.



    JWT's list of 90 Things to Watch in 2009 (unranked and in alphabetical
order):


    
    1.  21st-Century Networking
    2.  Affordable Nutrition
    3.  Amy Poehler
    4.  Apatow-esque Humor
    5.  Bruno
    6.  Building a Beauty Arsenal
    7.  Buraka Som Sistema
    8.  Career Reinvention and Extension
    9.  Chat-Avoidance Services
    10. The Cleveland Show
    11. Cloud Computing
    12. The Collective Consciousness
    13. Creativity in the Informal Economy
    14. Credit Card Dieting
    15. Crowdfunding
    16. The Decline of E-Mail
    17. Distraction as Entertainment
    18. DIY Repairs and Renovations
    19. Doha
    20. Dragonball
    21. EarthRoamer
    22. Electric Bikes
    23. Elizabeth Banks
    24. Emma Stone
    25. The Energy Race
    26. Environmental Exercise
    27. Family-Friendly TV
    28. Freebies
    29. Gerard Butler
    30. Girl Talk
    31. Giving Circles
    32. Gluten-Free
    33. Good Old-Fashioned Cooking
    34. Graphic Novels Hit Hyperdrive
    35. The Green-Collar Class
    36. hi5
    37. Holographic Projection
    38. Home as Castle
    39. HomeAway
    40. Homemade Beauty Treatments
    41. How to Talk to Girls
    42. Incognito luxury
    43. Inconspicuous Travel
    44. Innocent Cosmetics
    45. Lady GaGa
    46. Lala.com
    47. Lance Armstrong
    48. Lykke Li
    49. Maria Pinto
    50. Marketing with Aromas
    51. Michelle Obama
    52. Microfinancing's Second Wave
    53. Mobile Phones Get Personal
    54. More Under One Roof
    55. NASA's Kepler Telescope
    56. Netbooks
    57. Noor
    58. No "Paper" in Newspapers
    59. Nutrition Replaces Dieting
    60. Obama-speak
    61. ODO7
    62. Online TV Network Crackle
    63. Online Video Ads
    64. Outliers (as a term)
    65. Palin's Grandson
    66. Personalized Travel Guides
    67. Pisco Sours
    68. Presidential Sightseeing
    69. Prince William Wedding Watch
    70. Product Source Tags
    71. Radical Transparency Meets Genomics
    72. Readers + Social Media = Revenue?
    73. Residential Market for Solar Power
    74. Ricky Rubio
    75. Russell Brand
    76. Safe-keeping
    77. The Small Movement
    78. Smart Garages
    79. South Africa
    80. Stuart Karten
    81. Sustainable Fishery
    82. T. Boone Pickens
    83. Telepresence
    84. Touch Screens
    85. Twitter Copycats
    86. Virtual Reality Therapy
    87. Virtual Socializing
    88. Widgets
    89. Wikileaks
    90. Xbox Streaming


About JWT

    JWT is the world's best-known marketing communications brand.
Headquartered in New York, JWT is a true global network with more than 200
offices in over 85 countries employing nearly 10,000 marketing professionals.



    JWT consistently ranks among the top agency networks in the world and
continues its dominant presence in the industry by staying on the leading
edge -- from producing the first-ever TV commercial in 1939 to developing
award-winning branded content for brands such as Freixenet, Ford and HSBC.



    JWT's pioneering spirit enables the agency to forge deep relationships
with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson &
Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick,
Shell, Unilever, Vodafone and many others. JWT's parent company is WPP
(Nasdaq: WPPGY).


    
    Contact: Alyson Valpone | Department of Communications
             [e-mail] | [phone]