AGM Statement

4imprint Group PLC
06 April 2005


                                                                    6 April 2005
                4imprint Group plc ('4imprint' or the 'Company')
                           (Registered number 177991)
                            CHAIRMAN'S AGM STATEMENT

As this is my first AGM statement to shareholders, I want to use the opportunity
it affords to speak to you about the strategy we are pursuing in 4imprint.
After the problems which beset the company in 2002/3 the most urgent priority of
the Board was first, to stop the destruction of value which had occurred and
secondly, to formulate and execute a programme of progressive restoration of
value.

As you are aware, the first part of this programme was put underway late in 2003
and by the middle of 2004 the company had been brought to a state of modest, but
sustainable profitability.

The programme of rebuilding value was put underway in the second half of last
year and continues. The principal features of this programme, which covers all
four sections of the Group's business, is as follows:-
     
(a)  European Direct Marketing and Corporate Programmes.

     This sector includes the Manchester-based business and the Germany based 
     Kreyer company, with the former representing 85% of the total.

     Early in the second half of last year, a major review of the UK business 
     took place, with the intention of establishing a route to sustained value 
     growth. The following actions have been executed:-
          
     (i)  Significant reductions in infrastructure costs have been secured.
     (ii) The under performing Corporate Programmes business has been refocused 
          onto demanding profit targets and several unprofitable contracts have 
          been disengaged.

     (iii)The Direct Marketing business is undergoing substantial change. This
          business represents a great opportunity for 4imprint UK to develop 
          aggressively a 'catalogue/internet/telephone' business based on the 
          skills/technology developed in 4imprint Inc in the USA. A new team has 
          been put in place to execute this plan.
          
     (iv) The Senior Management has been changed and a very strong team has been
          established committed and incentivised to drive the business forward.

     The prospects for this sector are encouraging.
     
(b)  European Premium Promotions

     In 2004, the business underperformed previous years, changes were necessary 
     and a major review was carried out. Loss making and under performing 
     sections were eliminated and the core 'creative and design' units were 
     reduced in number and refocused into areas where the skills and knowledge 
     in PPI could be best exploited.
     
(c)  US Direct Marketing - The 4imprint Inc Business

     This business represents the fastest growing business in the Group and has 
     great potential. It is the USA market leader in the catalogue/internet/
     telephone method of marketing and selling promotional products. Sales in 
     2004 were 17% greater than 2003, and prospects for further sustained strong 
     growth are real and achievable, through sustained investment in catalogue 
     design and web expertise.


(d)  AIA - The Franchising Business

     This franchise business is the only such business in the 4imprint Group and 
     was acquired in 2000. Post acquisition financial problems, which damaged 
     the group severely, have been eliminated and the business is now well run 
     and operates under strong financial controls. In 2004, AIA has system wide 
     sales of $115 million generated operating profits of $1.80 million from 
     around 350 Franchises.

     AIA's growth plan is principally based on the introduction of the new,
     non-franchisee sales partnerships which will run in parallel with the 
     existing franchises, but in different geographical areas. This new 
     development is being introduced selectively with the full support of 
     current Franchisees.

(e)  Overheads

     The overhead structure supporting the four sectors has been streamlined and 
     it is intended to hold costs at around £1 million/annum: a significant 
     reduction on previous years.

The 4imprint Group is strongly cash generating. It is non capital  intensive;
its fixed assets base is adequate to support considerable  organic growth. The
strategy being pursued expects the Group to achieve its growth organically; 
significant acquisitions are not envisaged. Equally, if  any part of the Group's 
business does not fit our demanding growth  strategy, disposal would be 
considered. Consequently, the Group should  progressively increase its cash 
resources. The Board intends that a  significant part of this cash should be 
returned to shareholders. The  proposed share buy back on which shareholders
will vote today, coupled with  an attractive dividend policy, should ensure that
shareholders participate  in the benefits of the Groups recovery and growth
programmes.

Finally, a few words about current trading. Shareholders will be pleased to hear
that though it is early in the year, the Group has made a good start to the year
with sales and profits ahead of last year and in line with expectations. Only
European Promotions, where the tough trading conditions experienced in the
second half of 2004 have continued into this year, has done less well than the
previous year.

As a whole business, the Group looks forward to a year of progress for 2005.

K.J. Minton
Chairman
6 April 2005
                                     -Ends-
Enquiries:
4imprint Group plc
Ken Minton, Executive Chairman 0161 272 4000


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