Alliance/Change of Name

Bemrose Corp PLC
6 July 2000

                    BEMROSE CORPORATION PLC
                               
 Proposed trading partnership with, and issue of warrants to,
                       Lands' End, Inc.
                               
         Proposed change of name to 4imprint Group plc

Bemrose,  the  UK's leading supplier of promotional  marketing
products,  is pleased to announce that it has entered  into  a
significant  and exclusive trading alliance with  Lands'  End,
Inc.  ('Lands'  End'), one of the leading direct merchandising
companies in North America.

Key points of the agreement:

* Bemrose  will be the exclusive supplier of hard'  goods
  (non-clothing)  to  Lands' End corporate  customers  for  an
  initial 3-year period.
* Bemrose  will issue warrants to subscribe for  1,703,729
  Ordinary  Shares  representing 5.0% of  the  ordinary  share
  capital  at  £5.00, exercisable after the  share  price  has
  reached  £7.00.
* Additional warrants will be issued dependent upon certain
  sales targets - up to a maximum of 4.99 % of the company

Lands' End:
* Lands'  End  is a leading worldwide direct marketeer  of
  clothing for men, women and children.
* NYSE  listed, capitalised at $1.03bn, sales to  year-end
  28.01.2000 of  $1.3 bn.
* Sales to corporate customers last year of $140m.
* Sells more apparel online than any other clothing company
  worldwide.
* Nine  out  of ten Fortune 500 companies are  Lands'  End
  clients.

Benefits to Bemrose:
* 28 % of customers promotional marketing spend in the  US
  is on soft' goods with 72 % spent on 'hard' goods. Potential
  revenues from Lands' End existing corporate client  base  to
  Bemrose is therefore $360m p.a. (based on Lands' End corporate
  sales of $140m)
* Potential  to  develop significant  share  of  corporate
  programme market in the US and subsequently in Europe.
* Earnings enhancing in first full year of operation.

Name Change
* Following  approval by shareholders, Bemrose Corporation
  Plc will change its name to 4imprint Group plc and all company
  trading  names  in  the  UK and the US  will  be  re-branded
  4imprint. The printing businesses recently sold to management
  will be called Bemrose Group Ltd

Dick Nelson, Chief Executive, commented:
'To  understand the significance of this deal it is  vital  to
appreciate  the business opportunities of partnering  with  an
organisation  such  as Lands' End, which  has  sales  of  $1.3
billion  and sells more products online than any other apparel
company world-wide.  The commercial benefits now available  to
Bemrose  through this exclusive alliance represent significant
incremental revenue streams.'



PLEASE  NOTE: THERE WILL BE A CONFERENCE CALL FOR ANALYSTS  AT
4PM  TODAY  - PLEASE CONTACT MARK EDWARDS / JEREMY  GARCIA  AT
BUCHANAN COMMUNICATIONS FOR DETAILS - 020 7466 5000


For further information, please contact:

Bemrose Corporation

Dick Nelson, Chief Executive               001 920  2367270 
                                           (after 1.0pm GMT)
Rodger Booth, Chairman                     0468 791 546
Richard Harrison, Finance Director         01482 876862

N M Rothschild & Sons
David M Forbes                             0113 200 1900

Buchanan Communications
Mark  Edwards,  Jeremy Garcia              020  7466 5000

Lands' End
Beverley Holmes, Communications Director   001 608 935 4985


Introduction

Bemrose  is  pleased to announce that it has  entered  into  a
significant trading partnership with Lands' End, Inc. ('Lands'
End').   The  principal focus of this partnership will  be  to
offer  comprehensive promotional product programme  management
services  to  large companies, initially in  the  US.   It  is
intended  that  a contractual framework will also  be  put  in
place  to  accommodate  a  wider collaboration  on  sales  and
marketing  initiatives.   In recognition  of  the  substantial
benefits  to the Company that are expected to arise from  this
partnership,  it  is proposed that warrants to  subscribe  for
1,703,729  ordinary shares in Bemrose ('Ordinary Shares')  are
issued   to   Lands'  End  immediately  following  shareholder
approval  being  obtained  and  that  additional  warrants  be
issued, the exercise of which is subject to the achievement of
certain  revenues arising from the partnership. The  issue  of
warrants requires the approval of ordinary shareholders.   The
commercial  agreements which constitute  the  partnership  are
conditional upon such approval  being given.

In  addition,  as  explained in the circular  to  shareholders
dated  15  June  2000,  your Board believes  that  it  is  now
appropriate to change the Company name to 4imprint Group  plc.
The  current  name, Bemrose Corporation plc, is more  strongly
associated  with the printing businesses which  have  recently
been sold.

An  Extraordinary General Meeting of the Company is to be held
at North Bar House, Beverley, East Yorkshire HU17 8DG at 10.30
a.m.  on  31  July 2000, at which resolutions to  approve  the
issue  of warrants and to change the name of the company  will
be  proposed.   The issue of initial warrants is  expected  to
occur following this meeting and at this point the partnership
agreements will be unconditional.

Background to and reasons for the partnership with Lands' End

In  recent  months  the  Company  has  explored  a  number  of
strategies  to develop its presence in the growing market  for
managing  comprehensive  promotional  product  programmes  for
large  companies  in  the US.  Such programmes  are  typically
subject  to  term contracts of one year or more.  At  present,
Bemrose's  penetration  of this market  in  the  US  has  been
relatively  limited. The proposed partnership with Lands'  End
offers  a  highly  attractive route into this  substantial  US
market  and complements the Bemrose group's existing catalogue
and  internet  product  ranges in the US  and  builds  on  its
considerable experience gained through Broadway Incentives Ltd
in the UK. The Directors believe that the Bemrose group is the
market  leader  in  the UK for promotional  product  programme
management.   Significant customers include  IBM  Corporation,
Microsoft Corporation and British Airways plc.

The Counselor Magazine (August 1999) estimated the size of the
US  market  for  managing  comprehensive  promotional  product
programmes  to  be  approximately US$13 billion  in  terms  of
sales,  with  'hard' goods (i.e. non-clothing) accounting  for
approximately  72 per cent. and 'soft' goods  (i.e.  clothing)
accounting for approximately 28 per cent.

Lands'  End, based in Dodgeville, Wisconsin, in the US,  is  a
leading  direct  merchant  in the US of  classically  inspired
casual  clothing  for  men, women and  children,  as  well  as
accessories, shoes, soft luggage and home products.   It  also
has  operations in Japan, the UK and Germany.  Lands'  End  is
listed   on  the  New  York  Stock  Exchange  with  a   market
capitalisation as at the close of business on 3 July  2000  of
approximately US$1,028 million.

Under  the  terms of the Corporate Program Agreement,  Bemrose
would partner with the corporate sales division of Lands'  End
which  achieved sales of US$140 million in the year  ended  28
January 2000, representing 11 per cent. of Lands' End's  total
sales  in  that  year. This growing division has progressively
supplemented  its  traditional catalogue and direct  marketing
channels with internet capabilities.  These include customised
on-line clothing stores for large companies. In practice,  the
partnership will extend Lands' End's current product  offering
of  soft'  products through its corporate sales  division  to
include  hard' promotional products sourced via Bemrose.   It
is  anticipated  that  this partnership will  be  extended  to
Europe in the longer term.

The  Board  believes  that  the  principal  benefits  of  this
collaboration for Bemrose will be as follows:

* the  ability to offer a comprehensive product  range  to
  large corporates by combining the complementary product ranges
  of Bemrose and Lands' End;
* access to Lands' End's substantial existing customer base
  and to the Lands' End brand in the US; and
* the  opportunity to develop significant market share  in
  the US far more quickly than would otherwise be possible.

The  Directors  believe that sufficient  incremental  business
will  arise  from  these arrangements so that the  partnership
with  Lands' End will enhance earnings per share in the  first
full year of operation.

Details of the Lands' End partnership agreements

The  proposed  partnership with Lands' End  will  be  effected
through three separate agreements, as follows:

Participation Warrant Agreement: Following the passing of  the
relevant resolutions, this agreement provides for the issue to
Lands'  End  of  initial warrants to subscribe  for  1,703,729
Ordinary  Shares, representing 5.0 per cent. of  the  ordinary
share capital of the Company (on a fully diluted basis and  as
enlarged  as  if the warrants were exercised).   The  exercise
price  for  these  initial warrants is £5 per ordinary  share,
which  represents a premium of 27.1 per cent. over the Bemrose
ordinary share price of 393.5 pence on 5 July 2000 (being  the
latest practicable date before the issue of this document).

Lands'  End  will  also  be  entitled  to  receive  additional
warrants  representing up to 4.99 per cent.  of  the  ordinary
share  capital, on a fully diluted and as if converted  basis,
dependent upon the percentage of the ordinary share capital of
Bemrose  acquired by Lands' End (ignoring, for these purposes,
shares acquired as a result of the exercise of warrants).  The
exercise of such additional warrants will be dependent on  the
achievement  of  certain  sales targets  under  the  Corporate
Program Agreement and Sales and Marketing Agreement.

The  Participation  Warrant  Agreement  allows  Lands  End  to
exercise  warrants from time to time to the extent  that  such
exercise would result in the issue pursuant to the warrants of
less than 10 per cent. of the issued ordinary share capital of
the Company from time to time (excluding those Ordinary Shares
issued pursuant to initial or additional warrants).

Neither  the  initial or additional warrants  are  exercisable
until  the  Bemrose  share  price  has  averaged  £7  over   a
successive   60   day  period,  except  in   certain   limited
circumstances.

This agreement also permits Lands' End to appoint one director
of  the Company upon it holding, or being entitled to exercise
warrants,  so that it would hold 15 per cent. or more  of  the
fully diluted issued ordinary share capital of the Company.

Corporate Program Agreement:  As set out above, this principal
agreement  provides a framework for a marketing  collaboration
with  Lands'  End  focused  on promotional  product  programme
management services to large companies, initially in the US.

Sales  and  Marketing  Agreement:  This agreement  provides  a
framework for wider collaboration with Lands' End on sales and
marketing initiatives.

The  Corporate  Program Agreement and the Sales and  Marketing
Agreement  are  conditional on the  passing  of  the  relevant
resolutions   to   permit  the  issue  of  warrants   at   the
Extraordinary General Meeting.