DaimlerChrysler UK contract
4imprint Group PLC
8 October 2001
Press release 8 October 2001
4imprint Group plc wins contract for DaimlerChrysler UK Limited
4imprint Group plc, the leading global distributor of imprinted promotional
products, today announces that the Corporate Programmes Division has won a
significant contract with DaimlerChrysler UK. This contract is estimated to
be worth £8m over the next five years, based on current revenue levels.
DaimlerChrysler UK, a subsidiary of DaimlerChrysler, the world's leading
manufacturer of quality passenger cars, has contracted 4imprint to provide a
unique 'one-stop shop' for its merchandise needs. The deal includes a bespoke
range of leisure items such as clothing, model cars, electric powered cars and
pens. The contract is solely for the Mercedes-Benz brand within the UK.
4imprint will also supply a range of workwear for the Mercedes-Benz UK
workforce. This range will also be distributed to all the main UK
Mercedes-Benz dealerships. The Company will use their in-house design
capabilities to fulfil this remit and will have a dedicated facility
comprising warehousing, display shop, training and meeting facilities purely
for DaimlerChrysler UK.
Mike Hynekamp, General Manager of After Sales Marketing of DaimlerChrysler UK
commented: 'Our strategic partnership with 4imprint delivers a more focused
merchandising strategy for DaimlerChrysler UK. We have leveraged the
promotional products expertise of 4imprint with our profound understanding of
the Mercedes-Benz brand in an effort to delivery competitive advantage for
merchandising promotional accessories in our UK retail network.'
Commenting on the DaimlerChrysler UK contract win, Dick Nelson, CEO of
4imprint Group plc, said: 'This is a significant contract win for the Company,
not only in terms of revenue but also with regard to reinforcing our corporate
position as a leading global distributor of imprinted promotional products.
DaimlerChrysler is one of the largest players in the global automobile
industry and we are extremely pleased to be associated with their UK
operations, specifically the Mercedes Benz brand, at this time.'
- Ends -
For further information, please contact:
4imprint Group plc
Dick Nelson, CEO Tel: +44 (0) 20 7444 4141
Email: dnelson@4imprint.com (Today only)
Issued by:
Bankside Consultants Limited
Henry Harrison-Topham / Russell Elliott Tel: +44 (0) 20 7444 4141
Email: henry.ht@bankside.com
Notes to editors:
4imprint Group plc
The 4imprint Group plc is a leading international network of wholly owned
companies in the highly fragmented $30 billion promotional products industry.
Globally, the Company is the largest direct marketer of imprinted promotional
products, and the fourth largest distributor. The Company's blue-chip roster
of clients includes BT, British Airways, Microsoft, BMW, DaimlerChrysler UK,
Hitachi Database Systems, Crawford, Amec, Raley's and Saturn and other leading
companies who use promotional products to build their brand and increase
customer loyalty. The Company operates in four distribution channels: direct
marketing, corporate programmes, premium and incentive promotions and partner
services.
The Group headquarters is in Manchester with other UK facilities in Woking,
Whitefield, Vauxhall and Bristol. The 4imprint US offices are located in
Oshkosh, Wisconsin and Quincy, Massachusetts. In addition, 4imprint has
operations in France, Germany, Canada and China.
4imprint has worked closely with clients for over 25 years in the use of
branded promotional products to support customers' marketing and branding
efforts. The Company offers the only global solution in the industry in the
areas of product sourcing and services.
The Company has developed proprietary systems that provide the easiest way to
order imprinted promotional products. Its full e-commerce enabled online
solutions provide customers with 24/7 access. 4imprint has 700 highly trained
employees and currently provides services to more than 200,000 customers,
including all of the Fortune 100(R) companies.
4imprint is traded on the London Stock Exchange under the symbol FOUR. The
company has established an American Depositary Receipts (ADR) programme in the
US for US-based investors.
Website: www.4imprint.com
www.4imprint.co.uk
www.4imprint.com/canada
DaimlerChrysler UK
DaimlerChrysler is one of the world's leading automotive companies. Last year,
it continued its strategy of focusing on its core strengths. For its customers
all over the world DaimlerChrysler concentrates and will continue to improve
on what the company does best, building innovative automobiles in all segments
of the market.
Think globally, act regionally. By means of strategic partnerships and
investments in related companies DaimerChrysler is doing justice to this
demand better that ever before.
Website: www.daimlerchrysler.co.uk