DaimlerChrysler UK contract

4imprint Group PLC 8 October 2001 Press release 8 October 2001 4imprint Group plc wins contract for DaimlerChrysler UK Limited 4imprint Group plc, the leading global distributor of imprinted promotional products, today announces that the Corporate Programmes Division has won a significant contract with DaimlerChrysler UK. This contract is estimated to be worth £8m over the next five years, based on current revenue levels. DaimlerChrysler UK, a subsidiary of DaimlerChrysler, the world's leading manufacturer of quality passenger cars, has contracted 4imprint to provide a unique 'one-stop shop' for its merchandise needs. The deal includes a bespoke range of leisure items such as clothing, model cars, electric powered cars and pens. The contract is solely for the Mercedes-Benz brand within the UK. 4imprint will also supply a range of workwear for the Mercedes-Benz UK workforce. This range will also be distributed to all the main UK Mercedes-Benz dealerships. The Company will use their in-house design capabilities to fulfil this remit and will have a dedicated facility comprising warehousing, display shop, training and meeting facilities purely for DaimlerChrysler UK. Mike Hynekamp, General Manager of After Sales Marketing of DaimlerChrysler UK commented: 'Our strategic partnership with 4imprint delivers a more focused merchandising strategy for DaimlerChrysler UK. We have leveraged the promotional products expertise of 4imprint with our profound understanding of the Mercedes-Benz brand in an effort to delivery competitive advantage for merchandising promotional accessories in our UK retail network.' Commenting on the DaimlerChrysler UK contract win, Dick Nelson, CEO of 4imprint Group plc, said: 'This is a significant contract win for the Company, not only in terms of revenue but also with regard to reinforcing our corporate position as a leading global distributor of imprinted promotional products. DaimlerChrysler is one of the largest players in the global automobile industry and we are extremely pleased to be associated with their UK operations, specifically the Mercedes Benz brand, at this time.' - Ends - For further information, please contact: 4imprint Group plc Dick Nelson, CEO Tel: +44 (0) 20 7444 4141 Email: dnelson@4imprint.com (Today only) Issued by: Bankside Consultants Limited Henry Harrison-Topham / Russell Elliott Tel: +44 (0) 20 7444 4141 Email: henry.ht@bankside.com Notes to editors: 4imprint Group plc The 4imprint Group plc is a leading international network of wholly owned companies in the highly fragmented $30 billion promotional products industry. Globally, the Company is the largest direct marketer of imprinted promotional products, and the fourth largest distributor. The Company's blue-chip roster of clients includes BT, British Airways, Microsoft, BMW, DaimlerChrysler UK, Hitachi Database Systems, Crawford, Amec, Raley's and Saturn and other leading companies who use promotional products to build their brand and increase customer loyalty. The Company operates in four distribution channels: direct marketing, corporate programmes, premium and incentive promotions and partner services. The Group headquarters is in Manchester with other UK facilities in Woking, Whitefield, Vauxhall and Bristol. The 4imprint US offices are located in Oshkosh, Wisconsin and Quincy, Massachusetts. In addition, 4imprint has operations in France, Germany, Canada and China. 4imprint has worked closely with clients for over 25 years in the use of branded promotional products to support customers' marketing and branding efforts. The Company offers the only global solution in the industry in the areas of product sourcing and services. The Company has developed proprietary systems that provide the easiest way to order imprinted promotional products. Its full e-commerce enabled online solutions provide customers with 24/7 access. 4imprint has 700 highly trained employees and currently provides services to more than 200,000 customers, including all of the Fortune 100(R) companies. 4imprint is traded on the London Stock Exchange under the symbol FOUR. The company has established an American Depositary Receipts (ADR) programme in the US for US-based investors. Website: www.4imprint.com www.4imprint.co.uk www.4imprint.com/canada DaimlerChrysler UK DaimlerChrysler is one of the world's leading automotive companies. Last year, it continued its strategy of focusing on its core strengths. For its customers all over the world DaimlerChrysler concentrates and will continue to improve on what the company does best, building innovative automobiles in all segments of the market. Think globally, act regionally. By means of strategic partnerships and investments in related companies DaimerChrysler is doing justice to this demand better that ever before. Website: www.daimlerchrysler.co.uk
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