Director's Shrhldg/Hldg in Co

4imprint Group PLC
3 May 2001

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    4IMPRINT GROUP PLC

2)  NAME OF DIRECTOR

    MARTIN ROY VARLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    IN RESPECT OF 2 ABOVE

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    MARTIN ROY VARLEY

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    AS IN 2. ABOVE

6)  Please state the nature of the transaction and the nature and extent of the
directors interest in the transaction

    ACQUISITION OF SHARES

7)  Number of shares/amount of
    stock acquired

    15,000

8)   (0.052%)
    of issued Class



9)  Number of shares/amount
    of stock disposed

    -

10)  ( - %)
    of issued Class



11) Class of security

    ORD 38 6/13p

12) Price per share

    2.77

13) Date of transaction

    2 MAY 2001

14) Date company informed

    2 MAY 2001

15) Total holding following this notification

    95,182

16) Total percentage holding of issued class following this notification

    0.331%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant



18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information



24) Name of contact and telephone number for queries

    GILL HELSBY   0161 272 4021

25) Name and signature of authorised company official responsible for
    making this notification    RICHARD HARRISON - COMPANY SECRETARY

    Date of Notification  2 MAY 2001



                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     4IMPRINT GROUP PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     M&G PRUDENTIAL CORPORATION

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     IN RESPECT OF 2. ABOVE

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     CHASE NOMINEES 
     CLYDESDALE BANK NOMINEES
     PRUCLT HSBC GIS NOM (UK) PAC A/C
     PRUCLT HSBC GIS NOM (UK) PPL AC/C
     BANK OF NY (NOMINEES)

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed

     500,000

8)   ( 1.74 %) of issued Class

9)   Class of security

     ORDINARY 38 6/13p SHARES

10)  Date of transaction

     -

11)  Date company informed

     2 MAY 2001

12)  Total holding following this notification

     4,692,827
               
              
13)  Total percentage holding of issued class following this notification

     16.35%

14)  Any additional information

     NOTIFIED BY PRUDENTIAL OF CHANGE IN NOTIFIABLE INTEREST OF 4IMPRINT SHARES 
     HELD.

15)  Name of contact and telephone number for queries

     GILL HELSBY   0161 272 4021

16)  Name and signature of authorised company official responsible for 
     making this notification      R HARRISON - COMPANY SECRETARY

     Date of Notification    2 MAY 2001