Holding in Company

4imprint Group PLC
15 January 2001

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

4IMPRINT GROUP PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

 M&G PRUDENTIAL CORPORATION

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

 IN RESPECT OF 2 ABOVE

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

  CHASE NOMINEES
  CLYDESDALE BANK NOMINEES
  PRUCLT HSBC GIS NOM (UK) PAC A/C
  PRUCLT HSBC GIS NON (UK) PPL AC/C
  BANK OF NY (NOMINEES)

5)   Number of shares/amount of stock acquired.

   104,600

6)   (0.365%) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

     ORDINARY 38 6/13P SHARES

10)  Date of transaction



11)  Date company informed

    15 JANUARY 2001

12)  Total holding following this notification

    5,192,827
               
              
13)  Total percentage holding of issued class following this notification

     18.10%

14)  Any additional information

     NOTIFIED BY PRUDENTIAL OF
     CHANGE IN NOTIFIABLE INTEREST
     OF BEMROSE SHARES HELD

15)  Name of contact and telephone number for queries

     JUDITH BROWN  0161 272 4000

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification 15 JANUARY 2001