Holding in Company

4imprint Group PLC
24 July 2001

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

4IMPRINT GROUP PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

M & G PRUDENTIAL PLC

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

AS ABOVE 2

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

CHAS NOMS LTD
CLYDESDALE BK NOMS LTD CHA
CLYDESDALE BK NOMS LTD MGA
CLYDESDALE BK NOMS LTD MGC
CLYDESDALE BK NOMS LTD MGT
PRUCLT HSBC GIS NOM (UK) PAC AC
PRUCLT HSBC GIS NOM (UK) PPL AC

5)   Number of shares/amount of stock acquired.

750,000

6)   (2.6%) of issued Class

7)   Number of shares/amount of stock disposed

NIL

8)   ( N/A %) of issued Class

9)   Class of security

ORDINARY SHARES OF 38 6/13P

10)  Date of transaction

17.07.01

11)  Date company informed

23.07.01

12)  Total holding following this notification

5,442,827
               
              
13)  Total percentage holding of issued class following this notification

18.95%

14)  Any additional information



15)  Name of contact and telephone number for queries

CLAIRE PROSSER

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .....24 JULY 2001