4imprint Group plc
Pre-close period trading Update
4imprint Group plc today announces a trading update for the first half of 2008, prior to the announcement of its interim results on 7 August 2008.
Group sales, after a slower start than expected, have progressed well, and will be ahead of the comparable period in the prior year.
In the Direct Marketing Division, the growth rate of sales in the first quarter was lower than in previous years, both from prospecting investments and from our established customer base. However, the second quarter was marked by a stronger performance and sales growth returned to more normal levels, with a substantial improvement in prospecting yields.
Sales in the End User Division have shown good progress throughout the first half with both the Premiums business and Kreyer being particularly strong.
Trade Division sales in the first quarter were lower than prior year, aggravated by customer service issues in the Product Source business. Substantial efforts to eliminate these difficulties proved successful and sales improved significantly during the second quarter.
Enquiries:
4imprint Group plc
K.J. Minton, Executive Chairman
Gillian Davies, Finance Director
020 7299 7201