The Bear Grylls Adventure

RNS Number : 3214K

Accesso Technology Group PLC

13 December 2018

 

13 December 2018

accesso® Technology Group plc

("accesso" or the "Group")

The Bear Grylls Adventure

accesso strengthens long-term relationship with Merlin Entertainments

Integrated queuing, ticketing and guest management solution for attraction in Birmingham, UK

accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to leisure, entertainment, cultural and hospitality markets, has announced an expansion of its partnership with Merlin Entertainments to implement a combination of accesso's ticketing, queuing and guest experience solutions at The Bear Grylls Adventure in Birmingham, England.

The Bear Grylls Adventure will combine accesso Passport®, accesso LoQueue^SM, The Experience Engine^TM and accesso Prism^SM, here renamed BearTag, to deliver an unparalleled user experience to its guests. Upon arrival and check-in, each guest will receive a BearTag loaded with their custom itinerary, which will guide them through their chosen adventures with live messages and reservation notifications throughout their visit. The technology will also enable guests to make secure, cashless payments for meals and merchandise, receive marketing offers in real-time and claim free photos from their unforgettable experience.

This expansion is an indication of Merlin Entertainments' trust in accesso and is a further demonstration of the power of accesso's integrated offering. The Bear Grylls Adventure opened to the public in October as a permanent attraction at the NEC campus.

Paul Noland, CEO of accesso, commented:

"As one of the largest attractions' operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests. We're thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level."

James Thomas, General Manager at The Bear Grylls Adventure, commented:

"The technology Accesso provides is truly the future of our industry. Through this partnership, we're providing our guests with personalized and unique access to their experiences, whether they're swimming with sharks or freefalling in our indoor skydiving wind tunnel. With just the swipe of a finger on the BearTag touch screen, our visitors have a world of adventure at their fingertips."

For further information, please contact:

accesso Technology Group plc	[phone]
Tom Burnet, Executive Chairman Paul Noland, Chief Executive Officer
John Alder, Chief Financial Officer
FTI Consulting, LLP	[phone]
Matt Dixon, Adam Davidson
Canaccord Genuity Limited	[phone]
Simon Bridges, Richard Andrews
Numis Securities Limited	[phone]
Simon Willis, Mark Lander

About accesso® Technology Group

At accesso, we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attraction operators while improving the guest experience. Currently serving over 1,000 clients in 30 countries around the globe, accesso's solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to educate business and marketing decisions.

accesso invests heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience.

Our commitment to improving the guest experience and helping our clients increase revenue is the core of our business. Our technology solutions allow venues to increase the volume and range of on- and off-site spending and to drive increased transaction-based revenue through cutting-edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.

Many of our team members come from backgrounds working within the attractions and cultural industry. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. Our staff understands the day-to-day operations of managing complex venues and the challenges this creates, and together we strive to provide our clients and their guests with technology that empowers them to do more and enjoy more. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.

accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information, visit www.accesso.com. Follow accesso on Twitter, LinkedIn and Facebook

 

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