Adamind wins IBM Deal

Adamind Ltd
09 October 2006


09 October 2006


     Adamind wins $2.5m deal from IBM for major services operator in India


 IBM selects Adamind's Spire(TM)as part of its Service Delivery Platform for one
     of India's largest services operators with over 20 million subscribers


Adamind Ltd. ("Adamind" or the "Company"), a global supplier of software that 
enables mobile multimedia content and converged communications services to be
experienced over any device or network, announces that it has been selected by
IBM to provide its Adamind SpirePlatform as the core content adaptation
component for IBM's Service Delivery Platform (SDP) solution at one of India's
largest service operators.


The contract will generate revenues of more than $2.5 million for Adamind spread
over a number of years and has been factored into the revenue guidance for 2006
provided by the Company on 30 August 2006. The Company expects that further
licenses will be purchased in following years by the provider as traffic
increases and upgrades are required.


IBM, one of the world's largest system integrators, is providing consultancy and
integration services for the mobile operator's SDP solution.


The deployment of the SpirePlatform in IBM's centralized architecture equips
the operator with technology that will handle all their person-to-person (P2P)
and application-to-person (A2P) multimedia messaging (MMS) traffic. It will
enable the operator to offer both on-the-fly content adaptation for adapting
time sensitive and dynamic content such as breaking news as well as offline
content adaptation for validation, batch versioning and preparation of content.
Furthermore, the technology enables the operator to apply a consistent look to
all content deployed over their network regardless of content source by creating
their own template policy, and to support a wide range of devices through a
managed device profile service provided.


According to recent research by Wireless World Forum, India is set to become the
world's third largest mobile phone market by 2007 behind China and the USA. Its
rapid growth has created an increased demand for mobile content. Additional
research from Gartner indicates that revenues from the Indian cellular services
market will reach $24 billion by the end of 2009, at a compound annual growth
rate (CAGR) of 35.6 percent. 


Shailendra Jain, CEO of Adamind said, "We are excited to enter India's dynamic
and growing mobile market together with IBM by providing our field-proven
technology to support the growing demand for mobile content within the region.
The combined expertise of IBM and Adamind has paved the way for the operator's
successful launch and expansion of high quality rich-media content services,
bringing their mobile subscribers' communications experience to the 21st
century."


Enquiries

Adamind                        [phone] on the day and thereafter
Shailendra Jain, CEO           [phone]

Corfin Communications
Neil Thapar, Harry Chathli     [phone]


About Adamind


Adamind (LSE: ADA) is a provider of software that enables mobile multimedia
content and converged communications services. The company addresses the
interoperability challenge that exists between different mobile devices to
receive and process media rich content. The Adamind Spireplatform provides
media adaptation and enhancement software enabling service operators to
successfully deploy messaging, content and next generation convergence services;
generate new revenue streams; and drive key new value-added-services (VAS)
enablers such as advertising, branding, DRM and anti-abuse support. With over
110 deployments in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution. Adamind has
strategic relationships with major infrastructure vendors and system integrators
including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical
Path and CBOSS.  www.adamind.com



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